Responsibilities

• Deliver and develop the PR strategy across key markets, securing consistent media coverage and elevating brand awareness in the UK
• Build and maintain relationships with media, journalists, stylists and key industry contacts; develop and pitch compelling stories across fashion, lifestyle and sustainability.
• Manage press office activity, including media enquiries, product samples, celebrity dressing, gifting programmes and press materials.
• Monitor, analyse and report on PR performance, maintaining media databases, press lists, industry awards submissions and other PR resources.
• Develop and deliver a calendar of engaging in-store and industry events that drive awareness and community engagement.
• Plan and execute press, influencer and customer-facing events including launches, press days, store openings, pop-ups and brand collaborations.
• Manage all event logistics, sponsorships, entertainment, guest experience and on-site delivery, ensuring exceptional brand representation and partnering with our store teams.
• Track event performance and contribute creative ideas for future activations, partnerships and branded experiences.
• Set the strategy for influencer partnership campaigns in the UK
• Scope out and identify new and relevant influencers and creators
• Manage relationships with influencers and content creators, inc. outreach, product gifting, content briefing, negotiation, nurturing relationships and evaluating performance
• Work closely with Performance Marketing team to activate creator and partnership campaigns
• Drive the growth and management of the Wolf & Badger ShopMy program.
• Help identify and deliver strategic brand partnerships and collaborations with like-minded businesses, working cross-functionally to activate campaigns across organic and paid channels.
• Manage the annual PR and Events calendar, ensuring effective planning and execution across all activities.
• Work closely with internal teams and designer brands to source products, create media opportunities and deliver marketing assets.
• Support social content creation, industry research and marketing initiatives while acting as a brand ambassador at key events.