Planning Director - Fashion experience

London, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own cross-channel retail branding and media strategy, turning consumer and sales data into integrated campaigns that drive brand distinction and conversion.

  • Own integrated campaign strategy spanning paid, owned, and earned media to drive brand building and conversion.
  • Translate consumer, sales, and trend data into actionable insights that fuel creative ideas and commercial outcomes.
  • Partner with internal teams and stakeholders to align planning, media investment, and long-term partnerships.

Job Description

Responsibilities

  • Leading planning direction for one of the UK’s biggest fashion retailers, blending brand, comms, and retail strategy
  • Partnering with clients and internal teams to define the best media approach and unlock new opportunities for growth
  • Turning consumer, sales and trend data into compelling insights that fuel creative ideas and commercial outcomes
  • Developing integrated campaign strategies that span paid, owned, and earned media — from brand building to conversion
  • Collaborating closely with wider planning, investment and internal teams to ensure work is cohesive, consistent, and effective
  • Acting as a trusted advisor to stakeholders, confidently guiding conversations and building long-term partnerships
  • Keeping a pulse on culture, retail and fashion trends — ensuring the brand stays relevant, distinctive, and future-facing

Requirements

  • Strong experience in retail or fashion, ideally in a similar level role
  • Proven track record of solving complex strategic challenges and driving measurable growth
  • Confident communicator and storyteller with the ability to inspire creative teams and influence senior clients
  • Highly analytical and data-literate, comfortable using consumer insights and retail data to inform decisions
  • Collaborative and curious, with a natural ability to connect teams and unite people around great ideas
  • Experience managing multi-agency partnerships and navigating large client organisations

Benefits

  • Pension, Life Assurance, Private Medical, as well as Reflection Days, Shared Parental Leave, and spans other initiatives like:
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Spark Foundry

3.9 Glassdoor

As one of the fastest-growing global media agency networks, Spark Foundry is not beholden to legacy.We embrace nimbleness, agility and open-mindedness as part of our Startup Spirit. But as part of Publicis Media, we tap into a Powerhouse Soul, gaining access to first-mover opportunities alongside market-shaping clout, plus leading-edge AI and technology.Together, our Startup Spirit and Powerhouse Soul allow us to innovate and iterate faster than any other agency, bringing clients a distinct competitive advantage. Our innovative experiences have been recognized by Cannes Lions, Effies, Shortys and Webbys, all delivered by best-in-class talent across more than 70 global offices. Spark Foundry is part of the global Publicis Media agency network, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40].

Founded in 2016
New York, New York, USA
3.1K employees (807 in marketing)
78% recommend to a friend
81% CEO approval

Traffic Signals

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14.2K
Traffic Source Mix
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41.9%
Direct
42.1%
Referral
8.8%
Social
5.4%
Paid
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Headcount Trend

Current headcount: ~3.1K

Marketing Team

Marketing Team Size
759 (24% of company)
Median Career Experience
10 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
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