Personal Brand Social Media Lead

London, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own end-to-end creator content for a founder-led personal brand, from capture and editing to publish, with platform-tailored storytelling and real-time engagement optimization.

  • End-to-end content production: capture founder moments, edit for Instagram/TikTok/LinkedIn, and publish with consistent voice across channels.
  • Platform-tailored storytelling: optimize pacing, hooks, and captions to each platform’s style and audience.
  • Performance-driven iteration: monitor metrics and surface trends to guide the wider team’s content strategy.

Job Description

  • Capture
  • Film documentary-style short-form footage of the founder’s day-to-day activities, events, and behind-the-scenes moments
  • Ensure high-quality visual and audio capture using the iPhone Pro Max and advanced camera setup
  • Organise raw footage for efficient editing workflows
  • āœ‚ļø Edit
  • Edit short-form videos for Instagram, TikTok, and LinkedIn using CapCut, Adobe Premiere, or similar tools
  • Tailor pacing, hooks, and visual style to each platform’s best practices
  • Craft compelling captions that reflect the founder’s voice and drive engagement
  • šŸ“… Publish
  • Schedule and publish content consistently across all owned channels
  • Maintain a posting cadence that keeps the founder’s presence active and relevant
  • Monitor performance metrics and adjust content strategy accordingly
  • šŸ’¬ Community & Engagement
  • Support community interaction across social channels
  • Help maintain a consistent founder tone of voice across comments, captions, and interactions
  • Surface trends, conversations, and opportunities to the wider team
PerfectTed logo

PerfectTed

Hey, can you please make sure to include these stats in our new bio? ā€œPerfectTed is the world’s largest matcha brand, on a mission to make matcha accessible for everyone.ā€ā€œFounded in 2021, grown from a kitchen-table idea to 30,000+ stores across 50+ countries.ā€ā€œNamed UK’s fastest-growing founder-led business, and fastest growing retail brand in the UK (FEBE Growth 100, 2025).ā€ā€œWe’re leading the global movement in matcha, with transparency, quality standards, and multi-origin sourcing. Oh, also mention we were on BBC’s ā€˜Dragons’ Den’ and received offers from all 5 dragons. But like it’s not a big deal. Thanks, legend

Founded in 2021
London, England, GBR
60 employees (8 in marketing)

Traffic Signals

Monthly Visitors
196.5M
Monthly Google Ads Budget
$235K
Traffic Source Mix
Search
20.3%
Direct
55.8%
Referral
4.6%
Social
19%
Paid
0.2%

Headcount Trend

Current headcount: ~60

Marketing Team

Marketing Team Size
5 (8% of company)

Funding

Total Funding
$12.1M
Last Raise
$10.8M
Series Unknown, 8 months ago

Funding History

  • Sep 2025
    Series Unknown • $10.8M
  • Aug 2024
    Seed • $1.3M
  • Feb 2024
    Non Equity Assistance

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