Personal Brand Social Media Lead

London, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own end-to-end creator content for a founder-led personal brand, from capture and editing to publish, with platform-tailored storytelling and real-time engagement optimization.

  • End-to-end content production: capture founder moments, edit for Instagram/TikTok/LinkedIn, and publish with consistent voice across channels.
  • Platform-tailored storytelling: optimize pacing, hooks, and captions to each platform’s style and audience.
  • Performance-driven iteration: monitor metrics and surface trends to guide the wider team’s content strategy.

Job Description

  • Capture
  • Film documentary-style short-form footage of the founder’s day-to-day activities, events, and behind-the-scenes moments
  • Ensure high-quality visual and audio capture using the iPhone Pro Max and advanced camera setup
  • Organise raw footage for efficient editing workflows
  • ✂️ Edit
  • Edit short-form videos for Instagram, TikTok, and LinkedIn using CapCut, Adobe Premiere, or similar tools
  • Tailor pacing, hooks, and visual style to each platform’s best practices
  • Craft compelling captions that reflect the founder’s voice and drive engagement
  • 📅 Publish
  • Schedule and publish content consistently across all owned channels
  • Maintain a posting cadence that keeps the founder’s presence active and relevant
  • Monitor performance metrics and adjust content strategy accordingly
  • 💬 Community & Engagement
  • Support community interaction across social channels
  • Help maintain a consistent founder tone of voice across comments, captions, and interactions
  • Surface trends, conversations, and opportunities to the wider team
PerfectTed logo

PerfectTed

Hey, can you please make sure to include these stats in our new bio? “PerfectTed is the world’s largest matcha brand, on a mission to make matcha accessible for everyone.”“Founded in 2021, grown from a kitchen-table idea to 30,000+ stores across 50+ countries.”“Named UK’s fastest-growing founder-led business, and fastest growing retail brand in the UK (FEBE Growth 100, 2025).”“We’re leading the global movement in matcha, with transparency, quality standards, and multi-origin sourcing. Oh, also mention we were on BBC’s ‘Dragons’ Den’ and received offers from all 5 dragons. But like it’s not a big deal. Thanks, legend

Founded in 2021
London, England, GBR
60 employees (8 in marketing)

Traffic Signals

Monthly Visitors
196.5M
Monthly Google Ads Budget
$235K
Traffic Source Mix
Search
20.3%
Direct
55.8%
Referral
4.6%
Social
19%
Paid
0.2%

Headcount Trend

Current headcount: ~60

Marketing Team

Marketing Team Size
5 (8% of company)

Funding

Total Funding
$12.1M
Last Raise
$10.8M
Series Unknown, 8 months ago

Funding History

  • Sep 2025
    Series Unknown • $10.8M
  • Aug 2024
    Seed • $1.3M
  • Feb 2024
    Non Equity Assistance

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