CIBT Visas, Inc.

Performance & Marketing Operations Lead

London, UK (Hybrid)

Salary Not AvailableSenior LevelPermanent

Posted 7 weeks ago

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Job Summary

Own the data-driven backbone for marketing, turning activity into revenue signals and pipeline momentum.

  • Attribution & KPI ownership: build and refine models that connect marketing to pipeline and revenue.
  • Reporting & governance: deliver executive dashboards and a single source of truth for performance.
  • Operations & audience tech: oversee Salesforce, Marketing Cloud, data quality and audience-intelligence tooling to improve lead flow and targeting.

Job Description

Responsibilities

  • Own end-to-end marketing attribution and revenue visibility.
  • Develop reporting that connects marketing activity to pipeline creation, opportunity progression and revenue outcomes.
  • Establish a single source of truth for marketing performance reporting.
  • Support Board, Executive Leadership Team and investor reporting requirements.
  • Drive continuous improvement of attribution models and source tracking.
  • Own marketing operational processes across Salesforce and Salesforce Marketing Cloud.
  • Establish data governance standards, quality controls and operational best practice.
  • Manage lead lifecycle processes, routing and data integrity.
  • Work with RevOps to improve reporting consistency and commercial visibility.
  • Identify and remove operational bottlenecks impacting lead flow and conversion.

Requirements

  • Marketing Operations, Revenue Operations or Performance Marketing leadership experience.
  • Strong Salesforce and marketing automation experience.
  • Experience building reporting frameworks and executive dashboards.
  • Experience with attribution, funnel analysis and conversion optimisation.
  • Experience using audience intelligence and prospecting platforms such as ZoomInfo, Apollo or equivalent.
  • Experience working with cross-functional commercial teams.

Benefits

  • 25 days annual leave plus bank holidays
  • Private healthcare (single cover)
  • Auto-enrolment pension scheme (3% employer contribution / 5% employee contribution)
  • Life assurance (4x annual salary)
  • Eyecare vouchers
  • Enhanced sick pay and family leave
  • Perkbox rewards & benefits platform
  • Employee referral program
  • Recognition awards (Above & Beyond)
  • Long service awards