Performance Marketing Manager at iwoca | London, UK | £50K/yr – £65K/yr

iwoca

Performance Marketing Manager

London, UK (Remote)

£50K/yr – £65K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Own end-to-end search and mail driven performance by building agent led automation, monitoring signals, and data driven decisions that scale campaigns and inform go to market with product launches.

Campaign ownership across Google Search, PM, YouTube, and Demand Gen with measurable growth impact.
Agent driven monitoring and attribution feeds to spot issues faster and guide optimisations.
Cross channel alignment and data driven decisioning for what to scale, pause or restructure.

Job Description

Launch, optimise and scale campaigns across Google Search, Performance Max, Youtube and Demand Gen.
Keep the Google and Microsoft Search accounts healthy, consolidated, and growing - increasingly by building agents to handle the repetitive hygiene work (negatives, quality score triage, consolidation) and spending your own time on the non-obvious calls.
Build agent-driven monitoring and reporting to spot issues and opportunities faster than a human eyeballing dashboards ever could (ie. keywords, landing pages, search terms, creative assets)
Turn the resulting data into decisions: which campaigns to scale, kill, restructure. Reporting is an output of this, not the job.
Report on channel performance to stakeholders on a regular basis using both in-platform and internal funnel data.
Analyse performance data to deliver actionable insights and support ideas for testing and optimisation based on clear hypotheses e.g. landing page engagement metrics, keyword themes with lower conversion rate, under performing creative assets.
Evolve search strategy for emerging trends related to AI search behaviour (AI Overviews, AI Mode Ads).
Prepare for new search ad opportunities across ChatGPT and other AI tools.
Automation & Operations - Find and implement new ways to automate the operational handling of the Mail channel - from campaign coordination, lead delivery to agency and unsubscribe processing.
Manage agency relationship and coordinate monthly mailing rounds (200-400k letters)

iwoca

4.7 Glassdoor

iwoca was founded to expand possibilities for small businesses.At iwoca, we believe finance should feel like a superpower, not a headache. That’s why our founders, Christoph and James, decided to create a solution custom-built for small businesses. One that strips out the hassle, gets to know what each business needs, and looks for opportunities rather than problems. One that provides access to finance where and when your business needs it.Our partner integrations and our Lending API mean we can provide access to finance where and when small businesses need it. Our award winning credit risk engine help us make faster, more accurate credit decisions built around the performance of the business.Since 2012, we’ve made funding available to over 100,000 businesses, from cafés to car dealers, salons to solicitors. But we’ve only just started. Our mission is to fund one million small businesses.

Founded in 2012

London, England, GBR

581 employees (18 in marketing)

www.iwoca.co.uk

96% recommend to a friend

97% CEO approval