Performance Creative Editor, Paid Social at Butter & Crust | London, UK | £30K/yr – £40K/yr

Butter & Crust

Performance Creative Editor, Paid Social

London, UK (Hybrid)

£30K/yr – £40K/yrMid LevelFull time

Posted 4 weeks ago

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Job Summary

Turn creative into fast moving, data-informed paid social by owning the full creative lifecycle from concept to testing, using AI to accelerate production and asset reuse.

Own creative production for paid social from concept to testing, focusing on hooks, headlines, captions and ad copy.
Build AI-assisted workflows to generate concepts, storyboards and multiple variations from footage and customer moments.
Collaborate with the media buyer to translate performance data into fresh ad concepts.

Job Description

Responsibilities

Editing short-form Meta ads from founder footage, product clips, customer content and UGC-style material
Creating simple, effective static ads, carousels and product-led creatives
Writing and testing hooks, headlines, captions and ad copy
Turning customer reviews, testimonials and product benefits into strong ad concepts
Using tools like Claude, ChatGPT, Higgsfield, Runway, Midjourney, Kling, Magnific, Photoshop AI, Canva and CapCut to move faster and create more variations
Building AI-assisted workflows for concepting, storyboarding, scripting, image generation, video generation and creative testing
Repurposing existing assets into multiple angles, formats and iterations
Planning small content shoots, shot lists and founder/customer content prompts when needed
Building a library of hooks, angles, testimonials, product claims and reusable assets
Working closely with the media buyer to understand what is performing and what to make next

Requirements

Experience making paid social creative for Meta, ideally for ecommerce, DTC, food, hospitality, local delivery or subscription brands
Editing short-form video quickly and cleanly
Experience with Claude, Higgsfield, Runway, Kling, Midjourney, Magnific or similar tools
Writing simple, natural hooks that feel human rather than over-polished
Creating statics in Canva, Figma, Photoshop or similar
Understanding why people buy, not just what looks good
Using performance data to shape creative decisions
Working in fast-moving, high-output environments

Preferred

Strong taste in food, home, mornings, lifestyle or local London content
Experience making UGC-style ads, founder-led ads or direct-response creative
Confident use of generative AI tools, especially for ad concepts, image-to-video, product scenes, storyboards and rapid creative variations
Basic motion graphics or animation skills
Comfortable taking a rough idea and turning it into five strong ad concepts quickly
A genuine love of very good bread and pastries

Benefits

Frontier AI Max plans and credits to support your AI-assisted output
A free weekly Butter & Crust subscription
Workplace: Our office is a 10-minute walk from Battersea Power Station, with flexibility for WFH
Working arrangement: Open to freelance, part-time or full-time to start

Butter & Crust

🚴 Great Weekends Delivered🥐 Fresh & local breakfast goods🧑🍳 From oven to your doorstep in hours📍 Available in London"Butter & Crust delivers some of London’s best sourdough loaves and artisanal goods." - Delicious Magazine

Founded in 2020

London, England, GBR

16 employees (1 in marketing)

butterandcrust.com