Responsibilities

• Design and maintain a measurement framework for marketing and communications activity, defining KPIs and regularly reporting on performance across these metrics
• Manage and optimise the ingestion of multi-channel data feeds into a central data platform, ensuring accurate integration, cleansing, and alignment of data from multiple sources to enable reliable reporting and recommendations
• Identify trends, patterns, insights and key performance drivers, providing actionable recommendations based on data analysis
• Support the team with testing and experimentation, gathering maintaining an experimentation log
• Deliver econometric modelling to understand the impact of different marketing activities on brand awareness and income generation, using statistical methods to measure and quantify impact

Requirements

• experience of creating KPI frameworks, and a clear understanding of measuring and managing brand health
• experience of building and implementing econometrics modelling
• strong data handling skills
• ability to create automated dashboards
• excellent communication skills, with the ability to translate complex data into clear, actionable recommendations for a range of stakeholders
• A creative, user-first mindset is key, as well as a flexible, continuous improvement focused approach