Responsibilities

• This is not a "post three times a week and write captions" role. We want someone who thinks in campaigns, builds communities, and understands that every piece of content is either pulling someone closer or losing them. You will own our social media presence end to end, from strategy to execution, working directly with the founders to build the traction and brand awareness we need ahead of launch. Concretely you will be planning and executing content campaigns rooted in our market research and brand positioning, filming and photographing content (on shoots with us and independently), editing video and photo content that makes people stop scrolling, stay watching, and click, whether that is joining our waitlist, filling out a survey, or eventually buying. You will build a long term content rhythm and strategy that grows with the brand, and contribute to deepening our consumer research through community engagement and social listening.

Requirements

• No degree required. What matters is that you can show us work that proves you know how to tell a story that moves people. You are someone who lives and breathes social media not as a passive consumer but as a creator who understands why things work. You care about health, sustainability, or startups, ideally all three. You are driven, creative, and excited by the idea of building something from the ground up rather than executing someone else’s playbook. Specifically you can film and edit video to a quality that performs natively on Instagram and TikTok, you understand how to build and engage a community rather than just accumulate followers, you can think strategically about a campaign and then roll up your sleeves and make it, and you work well in a fast moving, lean team where your initiative is the engine.