Responsibilities - Manage and improve Google Ads campaigns across plumbing, electrical, and home services categories. - Research, test, and refine high-intent keywords across consumer and partner acquisition campaigns. - Improve ad copy, landing pages, conversion funnels, and lead capture flows. - Build and execute an SEO strategy focused on local services, trade-specific pages, and high-intent search terms. - Identify content opportunities across blogs, service pages, location pages, and FAQs. - Track campaign performance, conversion rates, CAC, and lead quality. - Run structured experiments across PPC, SEO, landing pages, and messaging. - Work closely with the founder to turn learnings into clear growth priorities. - Help build a repeatable growth engine across different trades and UK cities. Requirements - Strong hands-on experience with Google Ads, especially search campaigns. - Good understanding of SEO, including keyword research, on-page SEO, local SEO, and content planning. - Experience working with consumer-focused startups, marketplaces, local services, or lead generation businesses. - Comfortable working with early-stage companies where speed, testing, and ownership matter. - Strong analytical skills and the ability to connect marketing activity to commercial outcomes. - Experience improving landing pages and conversion funnels. - Clear, practical communication style.Ability to work independently and prioritise the highest-impact growth opportunities. Nice to Have - Bonus: experience with Webflow, Google Analytics, Google Tag Manager, Search Console, Meta Ads, or home services. Benefits - Flexible part-time role, around 1–2 days per week. - Opportunity to shape the acquisition engine of an early-stage startup. - Work on a large, underserved market with clear commercial demand. - Fast feedback loops, practical experimentation, and real ownership. - Flexible remote setup. - Potential to grow into a larger role as Toolramp scales.