Responsibilities

• Lead the strategy and day-to-day execution of all Paid Search activity across Google Ads and Microsoft Ads, including search, Shopping and Performance Max campaigns.
• Own the strategy and execution of our brand-led YouTube activity, working with the Creative Social Strategy Manager and our creative teams to deliver full-funnel video campaigns.
• Daily, weekly, monthly and quarterly performance monitoring across all paid search activity, with proactive optimisation against KPIs.
• Continuously test, optimise and iterate ad copy, creative, product feed, audience and bid strategies to maximise efficiency and incrementality.
• Own the day-to-day management, optimisation and buying across Paid Social platforms, with a primary focus on Meta and a growing footprint across TikTok, Pinterest and other emerging platforms.
• Build out audience targeting, segmentation and retargeting strategies in line with our wider full-funnel approach.
• Work hand-in-hand with the Creative Social Strategy Manager, feeding performance data and audience insights into their creative briefs and providing structured feedback on creative performance.
• Build, launch and QA campaigns, ensuring product feeds, pixels, tracking and audiences are correctly configured and aligned across platforms.
• Own the audience, creative and incrementality testing roadmap across Paid Search and Paid Social, flexing budget between channels and platforms as performance dictates.
• Own budget planning and pacing across brand and performance marketing, ensuring spend is allocated efficiently against business goals.

Requirements

• 5+ years hands-on experience managing Paid Search and Paid Social campaigns, ideally in-house or agency-side within eCommerce or a marketplace environment
• Deep, hands-on expertise across Google Ads and Microsoft Ads, including Performance Max, Shopping and YouTube
• Strong working experience with Meta Ads Manager, with experience activating across other paid social platforms (TikTok, Pinterest etc.)
• Strong analytical capability — Google Sheets, Google Analytics, Looker & Count
• Track record of designing and executing incrementality, audience and creative testing strategies. Experience with a measurement platform such as Triple Whale or Dema preferred
• Experience managing significant budgets across both brand-building and performance objectives
• Ability to demonstrate knowledge and passion for the NOTHS brand
• Commercially minded with a test-and-learn mindset and a desire to continually improve
• Highly organised and comfortable juggling multiple channels, campaigns and stakeholders
• A strong communicator who collaborates well across teams, particularly with creative and brand partners

Preferred

• Experience with a measurement platform such as Triple Whale or Dema preferred

Benefits

• It\'s super important to us to make sure everyone feels safe and looked-after, which is why we\'ve got a wide range of benefits in place. From supporting you and your loved ones with healthcare to cheeky \'just because\' gifts, we\'re here for you.
• We\'ve got a ton of good stuff for everyone - like private medical insurance, a health cash plan, an electric vehicle scheme, mental health platform access, cycle to work scheme, and a 20% discount on our website. To find out more about what we offer, have a look here .
• We\'ve also worked very hard to come up with a set of policies to support our people in any situation- like medicalised leave, menstrual leave, and primary carer leave.
• Full-time NOTHS-ers get 25 days of holidays each year (plus bank hols!), as well as having the opportunity to work from anywhere for two calendar months a year. Did someone say beach holiday?