Responsibilities

• Develop and implement a comprehensive paid social strategy aligned with overall digital marketing goals.
• Build, lead, and mentor a high-performing paid social team, defining roles, responsibilities, and processes.
• Create, launch, and oversee the execution of paid social advertising campaigns across multiple platforms (Meta, TikTok, X, Snapchat).
• Own end-to-end campaign management including audience targeting, creative briefing, bidding strategy, budget pacing, and optimisation.
• Drive a full-funnel paid social approach spanning awareness, consideration, acquisition, and retention, ensuring each stage is measured and optimised for its role in the customer journey.
• Operate effectively across both web and app ecosystems, owning paid social strategy for web acquisition as well as app install, app engagement, and re-engagement campaigns.
• Continuously improve operational efficiencies — automating workflows, refining campaign structures, and reducing waste to drive better outcomes at scale.
• Establish platform-specific paid strategies, leveraging each network's ad formats, algorithms, and targeting capabilities to maximise performance.
• Develop testing frameworks (creative, audience, bid, placement) to continuously improve campaign efficiency and scale.
• Establish KPIs, analytics frameworks, attribution models, and reporting processes to measure paid social performance and ROI.
• Manage paid social budgets across markets and brands, ensuring optimal allocation, pacing, and return on ad spend.
• Build strong relationships with platform partners (Meta, TikTok, Google, etc.) to access betas, insights, and best-practice support.
• Act as the paid social subject matter expert in cross-departmental projects and initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field; (MBA is a plus).
• At least 8 years’ of experience in paid social / performance marketing, with at least 3 years in a leadership role.
• Proven track record of building and scaling paid social teams and programs from the ground up.
• Deep understanding of major paid social platforms (Meta, TikTok, X, Snapchat), their auction dynamics, algorithms, and advertising capabilities.
• Hands-on expertise with campaign management, audience strategy, bid optimisation, and creative testing at scale.
• Proven experience running full-funnel paid social programs across both web and app environments.
• Hands-on experience with Conversions API (CAPI) implementation and server-side tracking, as well as Mobile Measurement Partners (MMPs) such as AppsFlyer, Adjust, or Singular.
• Experience managing significant paid media budgets across multiple markets and brands.
• Entrepreneurial mindset with the ability to build processes, playbooks, and strategies from scratch.
• Strong leadership skills with experience in hiring, developing, and retaining performance marketing talent.
• Creative mindset with the ability to brief and shape high-performing paid social creative.
• Excellent communication, presentation, and stakeholder management skills.

Preferred

• MBA is a plus
• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies

Benefits

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.