Responsibilities

• Executing and managing a wide range of Paid Social campaigns hands-on across multiple platforms (including Meta, Snapchat, X, TikTok, Reddit and similar ), for all verticals (casino, live casino, sports betting) and multiple brands.
• Working closely with the team to analyse metrics from internal tools and platforms to track campaign performance and continuously optimise our accounts.
• Implementing new channel solutions and running regular A/B tests across our activity , aligned with the overall goals and KPIs.
• Building active collaboration with our key partners across external digital platform teams and tech vendors.
• Navigating complex tracking and attribution systems with the Media team and AdTech teams to maximise our measurement capabilities across the channel and expand our incrementality testing.
• Collaborating with Brand and Creative teams to ensure messaging and creatives are aligned across the funnel and utilise channel best practices.
• Activating CRM data within our platforms to execute highly targeted segmentation strategies as well as drive lookalike modelling.
• Staying ahead of platform updates, new ad formats, and emerging media opportunities.
• Working closely with the Central Marketing teams to ensure alignment, consistency and best practice sharing across markets.
• Ensuring full compliance with regional advertising regulations and other compliance standards.

Requirements

• 1-2 years of experience in Paid Social or wider digital marketing role (client side or agency). Gaming industry experience will be considered a plus.
• Hands-on experience working with some of the popular social media platforms (Meta, Snapchat, X, TikTok and/or Reddit).
• Basic knowledge of Paid Social best practices - from a technical perspective, through performance delivery, to creative guidelines and tools.
• Strong analytical mindset, confident in spotting opportunities for growth. Professional experience in using analytics tools will be considered a plus (Tableau/Looker, Google Analytics, Appsflyer or similar).
• Excellent communication and interpersonal skills, with the ability to work effectively both independently and as part of a team.
• Fluent English is essential for this role, both written and spoken.

Benefits

• Hybrid working - 3 days per week at the office, with flexibility for 2 days at home
• Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
• P lenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
• Invest in your future – We match pension contributions up to 6%.
• Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
• Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
• A great workplace experience – Talented colleagues, free onsite parking, complimentary snacks and drinks, Monday breakfasts, and Friday lunches.
• A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
• Support for growing families – Up to 6 months of full pay for maternity leave.
• Stay active & save money – Cycle-to-work scheme and gym discounts.