Responsibilities

• Supporting the planning, execution and optimisation of full-funnel paid social campaigns across international markets.
• Managing and optimising campaigns across platforms including Meta, Instagram and Pinterest, while exploring new and emerging channels.
• Monitoring campaign performance and making data-driven recommendations to improve acquisition, engagement and return on investment.
• Managing day-to-day budget pacing and identifying opportunities and risks to maximise performance.
• Testing audiences, creative approaches, placements and bidding strategies to drive continuous improvement.
• Partnering with ecommerce, marketing, brand and creative teams to deliver compelling, platform-relevant content.
• Turning campaign performance data into actionable insights that strengthen creative and marketing effectiveness.
• Maintaining reporting dashboards and sharing clear performance updates with stakeholders.
• Keeping up to date with platform developments, industry trends and emerging social media opportunities.
• Collaborating with external partners and sharing best practice across the wider team.

Requirements

• Proven experience in a paid social, digital marketing or digital media role.
• Around four or more years’ experience managing paid social campaigns, ideally within a retail or consumer-focused environment.
• Strong knowledge of paid social platforms, campaign management and audience targeting strategies.
• Experience working across international markets.
• A solid understanding of website analytics, conversion tracking and performance measurement.
• Strong analytical skills with the ability to turn complex data into clear recommendations.
• Excellent communication, organisation and stakeholder management skills.
• Strong attention to detail and the ability to thrive in a fast-paced environment.
• A collaborative approach and the confidence to work effectively across multiple teams.
• A proactive, curious mindset with a desire to learn, develop and continuously improve.