Responsibilities

• Plan, set up, and manage paid social campaigns end-to-end across Meta, Reddit, LinkedIn, X, and TikTok, maintaining a clear line of sight from in-platform activity to downstream acquisition metrics.
• Own campaign pacing, budgets, and bid strategies with a focus on reducing CAC and growing first trade (FT) volumes, not just improving in-platform efficiency.
• Report on performance against CAC and FT targets, providing clear analysis of what is driving results and what needs to change.
• Build and manage audience segmentation strategies across paid social platforms, leveraging IG’s CDP to activate first-party data, suppression lists, and lookalike audiences.
• Work with the CDP and data teams to ensure audience feeds are accurate, up to date, and compliant with platform and regulatory requirements.
• Own pixel and conversion tracking across paid social platforms using CM360, ensuring floodlight tags and tracking events are correctly implemented and QA’d.
• Configure and maintain Conversions API (CAPI) integrations to improve signal quality and attribution accuracy in a privacy-constrained environment.
• Build and maintain performance dashboards in Looker Studio using Funnel.io or equivalent, ensuring stakeholders have accurate, consistent, and timely visibility of performance.
• Use AI tools (such as ChatGPT, Claude, or equivalent) to automate repetitive reporting tasks, accelerate insight generation, and reduce time spent on manual data work.
• Build lightweight AI-assisted workflows – connecting data sources, automating summaries, and flagging performance anomalies – to improve the speed and quality of decision-making across the team.

Requirements

• At least three years of hands-on paid social experience, agency-side or in-house, with a demonstrable focus on performance and customer acquisition – not brand awareness or organic social.
• Proven track record managing and optimising paid social budgets across Meta and at least two of the following: Reddit, LinkedIn, X, TikTok – with results measured against CAC or equivalent acquisition KPIs.
• Strong command of campaign structure, audience targeting, and bidding mechanics, including experience activating first-party audiences via a CDP or similar.
• Experience implementing and QA’ing conversion tracking in CM360, including floodlight tag setup and troubleshooting.
• Hands-on experience configuring Conversions API (CAPI) integrations on one or more paid social platforms.
• Demonstrated use of AI tools to automate or improve reporting workflows, with the data literacy to build reliable, repeatable processes rather than one-off fixes.
• Strong grasp of data – comfortable working with large datasets, identifying patterns, and knowing how to structure information to get meaningful outputs from AI tools.
• Proficiency using reporting and data aggregation tools (Funnel.io, Supermetrics , or equivalent) to build cross-channel dashboards in Looker Studio or similar.

Preferred

• Experience in financial services, fintech, or another regulated industry.
• Familiarity with Celtra for dynamic creative production and paid social asset management.
• Experience with programmatic display or paid search, giving broader understanding of the performance marketing mix.
• Awareness of data privacy regulations and their implications for paid social targeting and measurement (GDPR, iOS signal loss, cookieless tracking).
• Exposure to incrementality testing or multi-touch attribution modelling.

Benefits

• Competitive salary
• Flexible Benefits Package on top of your salary (12%)
• Private medical cover for you and your family
• Life insurance
• Contribution to gym memberships
• 25 Days holiday, with 1 additional day off to celebrate your Birthday & 2 additional days off a year for voluntary work (28 in total
• The option to buy or sell holiday days.
• Unlimited access to the LinkedIn Learning Platform
• A comprehensive global and local onboarding process
• Employee-led LGBTQ+, Women’s, Black and Parents & Carers networks with an annual budget for organising events & projects that foster an open, diverse and inclusive culture
• Option to participate and create ESG initiatives based on IG Brighter Future Fund
• Enhanced primary (maternity), secondary (paternity), and shared parental pay and leave, as well as a range of support and benefits for parents