Responsibilities

• Lead on strategic development and execution across paid media campaigns across TikTok, Instagram, LinkedIn, Facebook, and Pinterest for B2B and B2C clients
• Plan monthly campaigns and weekly content with clear objectives and creative angles
• Collaborate closely with our founder and creative team to drive conversions and a measurable ROI on every campaign
• Confidently brief creators, videographers and designers to bring your strategy to life
• Write social-first copy in multiple brand voices engaging, concise, killer hooks, witty when needed, clear CTAs, always
• Work across video, graphics and UGC - with the know-how to brief, script, and edit content effectively using in-house templates and support from our Creative Lead to execute paid content shoots
• Spot and act on insight and trends with speed, without relying on “can we jump on this?” chat. You're plugged in.
• Own the day-to-day of multiple paid brand channels tweaking budgets, audiences, and constantly testing creative to drive the CPA down
• Nurturing the community, using all comments and feedback as insight to drive the next batch of creative to drill down to their pain points
• Handle escalations and community issues professionally and quickly

Requirements

• 3+ years’ hands-on agency experience managing paid social media campaigns and clients
• Excellent knowledge of social commerce platforms, especially TikTok, Meta, LinkedIn and Pinterest
• Strong conversion copywriting ability
• A solid track record of generating measurable returns, and growing social accounts and communities for brands and creators
• Confidence in multi-channel strategy, reporting, briefing creators, and speaking directly with clients
• Understanding of UGC and short-form video best practice, both briefing and editing
• Experience using tools like Meta Business Suite, TikTok seller and affiliates centre, Google Analytics, Google Trends, Facebook Ads Library, CapCut, Canva, Figma, reporting tools etc.
• A proven ability to stay calm, organised and creative in a fast-paced environment

Preferred

• Experience in organic social media management (considering the note about role differences)
• Track record of driving measurable ROI and growth for brands and creators

Benefits

• Hybrid working (from home in the UK or our office in Leeds)
• Latest Apple technology
• 28 days annual leave (inclusive of public holidays)
• Birthday leave
• Overseas Working Policy
• £1000 yearly budget for education, growth and training
• Regular team and company socials