Paid Social Manager

Warrington, UK (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 13 days ago

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Job Summary

Own end-to-end paid social campaigns across Meta, TikTok, and emerging platforms, optimizing budgets of £10k+ and turning data into actionable improvements.

  • Lead testing plans, reporting, and cross-team collaboration.
  • Align paid social strategy with client objectives and measurable KPIs.

Job Description

Responsibilities

  • Build, launch, and manage paid social campaigns across Meta Ads, TikTok Ads, and emerging platforms
  • Manage monthly budgets of £10k+ across multiple client accounts
  • Optimise campaigns daily — bid strategies, audience targeting, creative rotation, budget allocation
  • Run A/B tests on audiences, creatives, placements, and copy to continually improve performance
  • Monitor key metrics (CPL, CPA, ROAS, CTR, CVR) and take action when performance shifts
  • Stay on top of platform changes, betas, and new features — and put them to work
  • Develop paid social strategies aligned with client objectives and KPIs
  • Analyse campaign data to identify trends, opportunities, and areas for improvement
  • Produce clear, insightful performance reports and present findings to the team
  • Contribute to QBRs and client presentations with data-backed recommendations

Requirements

  • 2+ years' hands-on experience managing Meta/Facebook Ads campaigns with monthly budgets of £10k+
  • Proven track record of hitting CPL, CPA, or ROAS targets at scale
  • Strong analytical skills — you're comfortable in the data and know how to turn numbers into action
  • Experience with Meta Ads Manager at an advanced level
  • Understanding of conversion tracking, pixel/CAPI setup, and attribution
  • Proactive and self-motivated — you don't wait to be told what to optimise

Preferred

  • Experience with TikTok Ads or other paid social platforms (LinkedIn Ads, Pinterest, Reddit)
  • Experience in the automotive, finance, or lead generation sectors
  • Familiarity with Google Analytics (GA4), Google Tag Manager, or third-party attribution tools
  • Understanding of landing page optimisation and CRO principles
  • Experience with CRM marketing and how paid and owned channels work together
  • Meta Blueprint certification
  • Performance-obsessed — you want every campaign to be better than the last
  • Detail-oriented — you catch the things others miss
  • Commercially minded — you understand that clicks and impressions mean nothing without results
  • Curious and adaptable — platforms change fast and you enjoy keeping ahead of the curve

Benefits

  • Salary up to £38,000 (dependent on experience)
  • 25 days holiday + bank holidays
  • Your birthday off
  • 2-hour "life admin" slot every month
  • £1,000 annual personal training & development budget
  • Flexible working — 3 days in the office, choose your start time between 8–10am
  • Official Meta Business Partner environment — access to cutting-edge tools and beta features
  • The opportunity to work with exciting, high-growth clients spending serious budgets
  • Professional development and career progression as the agency grows
  • A close-knit, ambitious team that values quality, initiative, and results
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SocialTap

Need more Leads, Sales and Customers?We build and manage profitable marketing campaigns for growing businesses, that deliver results.

Founded in 2019
Platt Bridge, England, GBR
7 employees (3 in marketing)

Traffic Signals

Monthly Visitors
339

Headcount Trend

Current headcount: ~7

Marketing Team

Marketing Team Size
3 (43% of company)
Marketing Roles Posted (Last 30 Days)
3