Own day-to-day paid social performance for Meta and TikTok across a DTC portfolio, turning data into tests and scalable growth.

• Own the day-to-day management and optimisation of paid social campaigns across Meta and TikTok for a portfolio of DTC e-commerce brands.
• Monitor account performance daily, identifying opportunities to improve efficiency, increase scale, and maintain profitability.
• Execute full-funnel campaign strategies across prospecting, retargeting, and retention activity.
• Support the scaling of successful campaigns by identifying opportunities to increase spend while maintaining key performance metrics such as CAC, ROAS, and MER.
• Analyse performance data across Meta Ads Manager, TikTok Ads Manager, Triple Whale, Shopify, and internal reporting tools to identify trends, opportunities, and risks.
• Translate performance data into actionable insights, helping both internal teams and clients understand what is driving results and where improvements can be made.
• Take ownership of performance reporting by ensuring data is accurate, insights are meaningful, and recommendations are commercially focused.
• Quickly identify performance issues and work collaboratively with senior team members to implement recovery plans and testing strategies.
• Work closely with Creative Strategists to provide performance-driven feedback on creative assets, helping improve campaign effectiveness and customer acquisition performance.
• Analyse ad performance to identify successful hooks, formats, messaging angles, and offers, using these insights to support future testing initiatives.