Responsibilities

• Campaign Management: Set up, manage and optimise ad campaigns on platforms like Meta, TikTok, Reddit and LinkedIn.
• Budget Management and Reporting: Monitor and manage campaign budgets, ensuring efficient spend pacing across platforms and markets. Reporting on the results to the various internal stakeholders.
• Tracking & Measurement: Maintain UTM structures, support pixel and conversion event implementation, and ensure accurate tracking is in place before campaigns go live.
• Performance Optimisation: Analyse key metrics like CPA, ROAS or CTR and improve performance, efficiency and ROAS.
• Creative Strategy: Create and implement periodical creative concept tests. Own and project manage the creative refresh schedule. Always optimising best performance creative rollouts through extensive AB testing. Coordinate the creative refresh schedule with local markets, Creative team and marketing.
• Audience Optimisation: Create, implement and continuously optimise the audience strategy. Matching the best performing ad copy for the target audiences and executing the periodical refreshes across all markets.

Requirements

• Curiosity: One of the drivers for the team is curiosity. We constantly strive to improve our programme and increase our efficiency. Curiosity and a deep interest in the digital marketing landscape is a must.
• Attention to Detail: Impeccable attention is paid to the campaigns, which allows us to get the best performance out of our Paid Social programme.
• Self-Starter: We are a lean and effective team, the person will have the independence in the role to influence the direction of paid social programme for Ohme.
• Collaborative: You work well across teams and time zones, managing relationships with local markets, Creative and Marketing in a clear and organised way.
• Adaptable: Comfortable working in a fast-paced environment where priorities can shift. You're able to manage multiple workstreams without dropping the ball.
• Platform Expertise: Proven experience and expertise in Meta and TikTok ads managers and similar where applicable.
• Data Analysis: Strong proficiency in data analysis, experience in data driven decision making in campaign optimisation.
• Test and Learn Framework: Continuously test new formats, products and trends to keep the Social Media programme up to date with the most recent developments in the industry.
• Analytics & Reporting Tools: Hands-on experience with GA4 and at least one reporting or data visualisation tool such as Sigma Analytics or Looker.

Preferred

• (Desired) Exposure to Organic Social: You have experience in organic social content and boost, and have worked on common strategies across both organic and paid.

Benefits

• Competitive salary and bonus
• Hybrid office
• Private Health Insurance
• Aegon Pension Scheme
• Life Assurance Scheme with death in service benefit of 4x salary
• Income Protection Scheme for long term illness
• Ride to Work Scheme
• Payroll Giving Scheme
• Season Ticket Loan to spread cost of travel over 12 months
• Eye Test every 2 years