Own and optimise paid social growth across Meta, TikTok, and Pinterest, aligning budgets, creative, and testing to hit revenue targets and improve CAC/LTV.

• Responsibilities: Plan, launch, and optimise paid social campaigns across Meta, TikTok, and Pinterest
• Responsibilities: Manage budgets and pacing strategies alongside the Senior Digital Marketing Manager to maximise performance
• Responsibilities: Translate campaign objectives into clear, results-driven paid social plans
• Responsibilities: Run A/B tests across creative, targeting, bidding strategies, and formats to continuously improve performance
• Responsibilities: Brief and direct paid social creative in collaboration with our in-house design team
• Responsibilities: Develop strategies to drive efficient customer acquisition, retention, repeat purchase, and lifetime value
• Responsibilities: Deliver against revenue targets, with clear reporting frameworks across key KPIs
• Responsibilities: Lead UGC and creator-led content strategies in partnership with social and influencer teams
• Responsibilities: Own seasonal forecasting for revenue and spend across paid social
• Responsibilities: Identify new growth opportunities through industry trends, platform updates, and competitor analysis