Responsibilities

• Own and evolve Indigo Lune’s performance marketing strategy, ensuring it aligns with our wider business goals and growth targets.
• Strategically plan, implement and continuously optimise paid social campaigns across key platforms to maximise performance and return.
• Manage the full funnel across paid social and search, from ideation through to execution and reporting.
• Take full ownership of campaign budgets, ensuring spend is effectively allocated and managed to deliver strong revenue and ROI.
• Drive a culture of test, learn, and optimise across media, messaging and creative.
• Analyse performance and provide clear, actionable insights and recommendations to key stakeholders.
• Develop engaging, localised copy and targeting strategies that translate data into commercial and creative impact.
• Stay ahead of platform updates and industry trends, bringing relevant insights and new opportunities into the business.
• Explore and scale emerging paid channels (e.g. TikTok, Pinterest, YouTube) to diversify and grow our performance mix.
• Navigate attribution challenges (post-iOS14 and beyond), using the right data to inform spend and scale efficiently.

Requirements

• Proven experience leading Paid Social strategy, particularly across Meta platforms (Facebook, Instagram).
• Experience with Google Ads (Search, Shopping, Display).
• A blend of strategic thinking and hands-on delivery, someone who’s happy to roll up their sleeves and build from scratch.
• Strong analytical skills with confidence in Excel, Google Analytics, attribution tools and reporting dashboards.
• A performance-led mindset and ability to track and report results confidently against forecasts.
• Experience testing and scaling non-Meta channels (e.g. TikTok, YouTube, Pinterest).
• Familiarity with feed management and automation tools to streamline workflows.
• Commercial acumen and the ability to think about Paid Social as a driver of wider business impact.
• Passion for creative testing, someone who understands the role of content in performance.
• A curious, self-starting mindset, someone excited by the idea of building something from the ground up.
• Excellent communication and collaboration skills, able to work cross-functionally and influence stakeholders at all levels.