Own the end-to-end paid social delivery across markets, turning global strategy into actionable campaigns, and translating data into performance insights for ongoing optimization.

• Own campaign planning and optimisation across Meta, TikTok, Snapchat, and other platforms to improve ROAS and efficiency.
• Act as the primary client contact, collaborate with cross-functional teams, and drive timely delivery, QA, and reporting across territories.
• Develop insight-led recommendations and testing opportunities to lift CTR, CPA, and overall performance.

Responsibilities

• Develop Paid Social strategies in partnership with the client and senior leadership
• Translate global strategy into actionable, market-level campaign plans
• Act as a key day-to-day client contact and trusted Paid Social specialist
• Provide insight-led recommendations to drive performance and improve outcomes
• Plan, implement and optimise Paid Social campaigns across platforms (Meta, TikTok, Snapchat, Pinterest, etc.)
• Ensure campaigns are delivered on time, within budget, and aligned to KPIs
• Drive campaign efficiencies and continuous optimisation across markets
• Maintain high standards in activation, QA, and reporting
• Monitor and analyse campaign performance, providing actionable insights
• Identify opportunities to improve ROAS, CTR, CPA and overall efficiency
• Support growth planning across accounts in collaboration with Account Directors
• Contribute to testing frameworks and learning agendas across markets
• Ensure smooth day-to-day running of accounts across multiple territories
• Manage campaign workflows and ensure deadlines and deliverables are met
• Collaborate with internal teams (Client Services, Programmatic, Search, etc.) for integrated delivery
• Maintain accurate reporting and financial tracking
• Build strong relationships across dentsu teams and global client stakeholders
• Support integrated “Total Social” approaches across Paid, Organic and Creator activity
• Contribute to knowledge sharing and best practice across the Paid Social team

Requirements

• Strong experience managing Paid Social campaigns in an agency or client-facing role
• Proven ability to plan and execute campaigns across major platforms (Meta, TikTok, Snapchat, Pinterest)
• Experience working on global or multi-market campaigns, ideally within culturally driven brands
• Strong analytical skills with the ability to interpret data and optimise performance
• Good understanding of Paid Social best practices, trends, and platform innovation
• Excellent communication and stakeholder management skills
• Ability to manage multiple workstreams and prioritise effectively in a fast-paced environment
• Experience working with tools such as Smartly is advantageous
• Desirable second spoken language - Spanish, French, Italian, German, Arabic, Polish, Turkish

Preferred

• Desirable second spoken language - Spanish, French, Italian, German, Arabic, Polish, Turkish