Responsibilities

• Own, lead, and execute the Paid Social strategy across key platforms to drive customer acquisition, retention, revenue growth, and brand awareness.
• Manage and support the ongoing development of the Paid Social Team through knowledge sharing, process improvements, and the implementation of best practices to continuously elevate channel performance and capability.
• Plan, execute, monitor, and optimise campaigns across multiple markets and categories, ensuring all activity aligns with wider brand and commercial objectives.
• Manage and optimise paid social budgets to achieve ROAS, CPA, CAC, revenue, and customer growth targets, while maintaining accurate forecasting and financial control.
• Analyse campaign and audience performance to identify trends, insights, risks, and growth opportunities, translating findings into clear commercial recommendations and actionable strategies.
• Lead structured testing programmes to drive continuous performance improvement and scalability.
• Drive creative strategy through performance insights, working closely with wider Marketing teams to develop, test, and scale high-performing social-first content aligned with brand guidelines and campaign objectives.
• Collaborate cross-functionally to ensure Paid Social activity supports the wider marketing calendar, including product launches, campaigns, promotions, and peak trading periods.
• Build and maintain strong relationships with platform partners and external stakeholders, staying ahead of platform updates, industry trends, privacy changes, attribution developments, and emerging opportunities.
• Produce weekly and monthly reporting by analysing performance data, collaborating with the Data team, and leveraging automation tools to support continuous improvement and future strategy development.

• Maintain accurate campaign workflows, timelines, financial tracking, governance, , and reporting standards to ensure smooth and effective delivery across all Paid Social activity.
• Support wider team development by sharing insights, learnings, testing outcomes, and best practices across the broader Marketing team.