Responsibilities

• Own the paid social strategy across Meta, TikTok, YouTube, Pinterest, and emerging platforms, aligned to the broader commercial and brand objectives.
• Build and maintain a full-funnel paid social plan that balances awareness, prospecting, retargeting, and retention investment.
• Define the testing roadmap across audiences, creative concepts, formats, placements, and bidding strategies. Translate the findings into actionable insight.
• Act as the primary commercial partner to the in-house brand and creative teams, briefing creative requirements grounded in performance insight.
• Champion creative quality as the single biggest driver of paid social performance and protect brand integrity across all paid social outputs.
• Build a culture of rapid creative iteration; concept, produce, test, learn, scale, supported by a clear measurement framework.
• Own day-to-day campaign execution across all paid social platforms directly.
• Allocate budget at campaign, ad set, and ad level, with continuous optimisation against ROAS, CAC, and incremental revenue targets.
• Stay ahead of platform changes, ad format launches, and measurement updates (signal loss, MMM, incrementality testing, etc.) and adapt our approach accordingly.
• Build clear, decision-useful reporting for paid social performance, contribution, and creative effectiveness.

Requirements

• Minimum 2 years' hands-on paid social experience, with a meaningful portion of that managing significant budgets (six figures+ monthly) at a D2C brand or specialist agency.
• Deep, current expertise across Meta Ads Manager and TikTok Ads Manager. Working knowledge of YouTube and Pinterest is expected; experience with emerging platforms is a plus.
• A genuine creative eye. You can look at an ad and articulate why it will or will not perform, and you can give clear, useful creative direction.
• Strong analytical fluency. You are comfortable interrogating performance data, building test designs, and drawing defensible conclusions.
• Track record of building productive working relationships with in-house or external creative teams.
• Commercial mindset. You understand that paid social is a means to an end, profitable revenue growth, not an end in itself.

Nice to Have

• Experience working in a brand-led category where creative quality is non-negotiable (fashion, beauty, lifestyle, premium D2C).
• Exposure to marketing mix modelling, incrementality testing, or media mix optimisation frameworks.
• Experience working across multiple markets (UK, US, EU).
• Familiarity with Klaviyo, GA4, and other ecom tech.

Benefits

• From financial security to time with your loved ones (on two legs or four), we continually invest in our employees.
• We are committed to creating a diverse, inclusive, and equitable workplace where everyone feels valued and empowered to thrive. We believe that varied perspectives drive innovation and strengthen our team.