Paid Social Director

London, UK (Hybrid)

Salary Not AvailableDirector/ExecutiveFull time

Posted 1 month ago

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Job Summary

Own and scale market-level paid social, translating global briefs into locally resonant plans while leading a team to test, learn, and optimize across multi-market campaigns.

  • Own Paid Social strategy and delivery in the market, aligning to global direction and local objectives.
  • Drive testing roadmaps, use data to optimize campaigns, and share learnings across campaigns and markets.
  • Lead and develop Paid Social Managers, partner with cross-channel teams, and ensure high-quality execution against KPIs.

Job Description

Responsibilities

  • Act as the senior day-to-day lead for local market clients, building strong and trusted relationships
  • Own the development of Paid Social strategy within your market, aligned to global direction and local objectives
  • Translate global briefs into actionable market-level plans that reflect cultural nuance and audience behaviour
  • Provide strategic guidance and thought leadership to clients, particularly across entertainment launches and key moments
  • Develop and own testing roadmaps to drive continuous improvement and innovation
  • Identify new opportunities across platforms, formats and audience strategies
  • Ensure learnings are captured, shared and scaled across campaigns and markets
  • Champion a test-and-learn culture within the team
  • Oversee campaign planning and execution to ensure delivery against KPIs
  • Drive performance optimisation through strong use of data and insights

Requirements

  • Strong experience in Paid Social within an agency or client-facing environment
  • Proven ability to lead client relationships and develop strategic recommendations
  • Experience working on multi-market or global clients, ideally within fast-paced, culturally driven sectors
  • Deep understanding of Paid Social platforms (Meta, TikTok, Snapchat, Pinterest) and their role across the funnel
  • Strong analytical mindset with ability to translate data into actionable insights
  • Experience managing and developing teams
  • Excellent communication, stakeholder management, and presentation skills
  • Ability to balance strategic thinking with hands-on oversight of execution

Preferred

  • Desirable second spoken language - Spanish, French, Italian, German, Arabic, Polish, Turkish

Benefits

  • This is a permanent role
  • The team is based in our London office but operates under flexible working arrangements.
  • As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.
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dentsu

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We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Founded in 2001
Tokyo, JP
18K employees (4,521 in marketing)
60% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
6.4M
Monthly Google Ads Budget
$167
Traffic Source Mix
Search
31%
Direct
63.4%
Referral
4.9%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~18.9K

Marketing Team

Marketing Team Size
3,819 (20% of company)
Median Career Experience
10 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
40

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