Responsibilities

• Own and deliver the Paid Social and Affiliate strategy across Meta, TikTok, Pinterest, YouTube and key affiliate networks/publisher partners
• Drive profitable new customer acquisition while balancing efficiency, incrementality and long-term customer value, optimising activity across the customer journey – from brand awareness and consideration to conversion – through audience, creative and measurement strategies
• Manage channel budgets, forecasting and investment planning against revenue and customer targets
• Build ambitious testing roadmaps across audiences, creative, placements and campaign approaches to unlock scalable growth
• Develop Affiliate into a broader publisher, creator and influencer-led acquisition channel
• Use MMM, LTV and allowable models alongside platform and internal data to optimise performance and investment decisions
• Lead regular reporting and performance analysis, translating data into clear commercial recommendations
• Work closely with Creative, Brand, Ecommerce and CRM teams to deliver effective, insight-led campaigns
• Manage agency and platform relationships, challenging partners to continuously improve performance and identify new growth opportunities
• Stay ahead of platform developments, attribution changes and emerging acquisition opportunities

Requirements

• Significant depth of experience across Paid Social and/or Affiliate Marketing within Ecommerce, Retail or Direct-to-Consumer businesses. Founder-led business experience beneficial.
• Strong experience working across Meta and Paid Social platforms
• Experience driving customer acquisition and profitable channel growth
• Experience developing publisher, influencer or partnership-led Affiliate strategies
• Strong understanding of MMM, LTV, allowable models, incrementality and attribution
• Experience managing agency and external partner relationships
• Strong analytical and forecasting capability
• Ability to turn data into commercially actionable recommendations
• Experience building structured testing and optimisation plans
• Strong stakeholder management and cross-functional collaboration skills
• Ability to balance strategic thinking with hands-on execution
• Highly commercial, analytical and growth-oriented
• Proactive, curious and solutions-focused
• Strong communicator with the ability to simplify complex performance data
• Collaborative and relationship-driven
• Adaptable and resilient in a fast-paced trading environment

Preferred

• Founder-led business experience beneficial (noted as requirement)

Benefits

• Discount -Up to 50% discount and access to regular Sample Sales
• Holiday - 25 days rising to 28 with length of service
• Holiday Buy – opportunity to buy up to 5 days holiday
• Pension Scheme - enrolled in our Group Personal Pension schemes upon joining the business.
• Bonus - In addition to our competitive salaries, all our employees are entitled to join a discretionary bonus scheme (based on policy eligibility)
• Wagestream Money Management app - access to Wagestream gives you power over your pay and supports financial wellbeing
• Continued Development – We offer structured support from our own in-house Learning and Development Hub
• Salary Sacrifice scheme for Electric vehicles (dependent on grade and meeting policy eligibility)
• Continued Development - Inclusion on our Leadership Development Programme (eligibility for contracts of 6 months plus Grade D & E roles only)
• Continued Development – We offer structured support from our own in-house Learning and Development Hub