Paid Social Account Manager

London, UK (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimise paid social programs for multi-brand clients, turning data into strategic improvements that drive ROI while leading client relationships and cross-functional collaboration.

  • Own day-to-day management of client paid social campaigns across Meta, Pinterest, TikTok and more, focusing on performance and ROI.
  • Lead client communications, performance reviews and strategic recommendations to align with business goals.
  • Collaborate with creative, analytics and wider teams to optimize audiences, testing frameworks and journey improvements.

Job Description

Responsibilities

  • Lead day-to-day management of client paid social accounts, ensuring campaigns align with client goals and wider business objectives
  • Build strong, trusted client relationships through proactive communication and strategic thinking
  • Lead client calls confidently, presenting performance updates, recommendations and next steps clearly
  • Manage project timelines, actions and priorities across accounts
  • Create, implement and optimise paid social strategies tailored to client objectives, focusing on performance, growth and ROI
  • Develop audience targeting, testing frameworks and campaign structures across Meta, Pinterest, TikTok and other paid social platforms
  • Work closely with creative teams on ad concepts, creative briefs and testing approaches
  • Make strategic recommendations around landing pages, messaging and customer journey improvements
  • Ensure campaigns are set up accurately and maintained to a high standard
  • Support Google Ads activity where needed, working alongside wider performance team support

Requirements

  • 3+ years of experience managing paid social campaigns, ideally within an agency environment
  • Proven experience managing a variety of budgets and driving strong commercial performance
  • Basic understanding of Google Ads and wider paid media channels
  • Strong client communication and presentation skills
  • Ability to interpret data and translate it into clear strategic recommendations
  • Comfortable working across full-funnel strategy, not just channel execution
  • Ability to look at the bigger picture and understand wider business performance beyond paid media channels alone
  • Experience with GA4, Shopify and attribution tools preferred
  • Experience with TikTok and/or Snapchat campaigns preferred
  • Ability to work independently while contributing positively to a collaborative team environment

Nice-to-have

  • Experience working with premium, luxury or fashion brands is very advantageous
  • Google or Meta certifications are a plus
  • We would consider part-time applicants for the role
  • Experience with GA4, Shopify and attribution tools preferred
  • Experience with TikTok and/or Snapchat campaigns preferred

Benefits

  • Flexible, remote-friendly working environment with occasional travel to London and client offices
  • Supportive culture that encourages growth, learning and career development
  • 25 days holiday or pro-rata
  • Your birthday off
  • 2 duvet days
  • Equity, Diversity & Inclusion Axe & Kettle is committed to building a diverse, inclusive and equitable workplace where everyone feels valued, respected and supported.
  • We welcome applications from people of all backgrounds, experiences and identities, and we actively encourage applications from groups that are underrepresented within our industry.
  • If you require any adjustments or support during the recruitment process, please let us know.
Axe & Kettle logo

Axe & Kettle

🌐 WHO ARE WE?Specialists in luxury brand marketing and digital transformation.Our experience and expertise make us the ideal partner for ambitious and forward-thinking companies looking to make their brand better, website smarter and content sharper.🌐 OUR MISSIONWe help brands harness the transformative power of digital marketing to create memorable online experiences and fuel growth.🌐 THE TRUE VALUE OF DIGITAL MARKETINGBrand marketing is a continuous cycle not a one off event. An ‘always-on-and-ever-evolving’ approach is essential when engaging with your audience. The true value of digital is nurturing customers for life, not catching their interest for a few seconds.

Greater London, England, GBR
7 employees (2 in marketing)

Traffic Signals

Monthly Visitors
656
Traffic Source Mix
Search
58.4%
Direct
29%
Referral
7.6%
Social
4.1%
Paid
0.8%

Headcount Trend

Current headcount: ~7

Marketing Team

Marketing Team Size
2 (29% of company)