Paid Social Account Director at WPP Media | London, UK

WPP Media

Paid Social Account Director

London, UK (Hybrid)

Salary Not AvailableManagerFull time

Posted 1 month ago

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Job Summary

Own paid social strategy and end-to-end campaign operations for large client accounts, driving QA standards, regular reporting, and client storytelling while leading a hybrid global team and pushing testing across major social platforms.

Own end-to-end paid social strategy and cross-channel testing aligned to client KPIs and wider media plans.
Lead a hybrid team across local and Global Hub, ensuring QA, staff development, and timely delivery of campaigns.
Extract actionable insights from on-platform trends and reporting, guiding client discussions and recommendations across channels.

Job Description

Overseeing the production of comprehensive paid social media plans (+ supporting material) that align with client’s objectives and KPIs. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back, both to internal and external stakeholders.
Overseeing a hybrid team (made up of both local and Global Hub employees) responsible for the end-to-end setup of paid social campaigns across all the relevant social platforms. Comfortable troubleshooting and helping train junior team members to use advanced features such as bid rules and 3rd party optimisation/creative/measurement tools.
Responsible for maintaining the standard of regular quality assurance (QA) checks undertaken by those working on the account to ensure campaigns are set up to defined best practice standards (and helping to evolve these best-practices as necessary).
Working with team to ensure the standard and accuracy of weekly/monthly campaign performance reports. Leading client calls on a regular basis and supporting the wider team to present results as necessary.
Ensuring all performance commentary delivers valuable insight and recommendations to clients. Working with the team to identify trends and recommend actions on-platform to capitalise/mitigate these trends as necessary.
Ensuring the standard of end-of-campaign reporting and quarterly/annual reviews. Leading standalone research projects as required by the client.
Responsible for delivering on the over-arching paid social strategy across the account(s) and ensuring this ties in with the wider digital and comms strategy.
Acting as a key social point-of-contact for your client(s) ensuring their continuing confidence in the quality of the team and agency’s social output.
Demonstrating a deep understanding of the media and technology developments that influence your client’s business. Able to identify opportunities to test and innovate in the paid social space, presenting these opportunities to stakeholders and securing client backing.
Managing internal and external stakeholders to ensure multiple projects can be delivered simultaneously and to the required standard.
Building and maintaining relationships with the key media partners including Meta, X, Snap, TikTok, Pinterest and others.
Ensuring the effective management of both the local team and Global Hub employees, ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met.
Working your Account Manager and the team leadership to help train and develop entry level team members. Leading by example to motivate and encourage all those with less experience on the team.
Communicate clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person. Leading presentations where necessary.
Attend and lead regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly paid social community.
Leading the recruitment process for your immediate team and working with the head of department to assist with wider team recruitment as needed. This will involve leading interviews, making staffing decisions and acting as an ambassador for the team to potential candidates
Identify opportunities to test and innovate in the paid social space. Presenting these opportunities to stakeholders and securing client backing. Developing these into initiatives that can be used to further evolve the standard & efficiency of paid social buying across the wider team.
Developing tailored testing/learning agendas for clients that drive clear and actionable insight on each social platform.
Working closely with planning team + other channel specialists to ensure paid social activity compliments and enhances the wider marketing mix.
Collaborating on thought-leadership pieces and POVs for the agency and GMS social community.

WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

WPPmedia.com