Responsibilities

• This role will serve several key clients across various digital channels, including but not limited to paid social, display, and online video.
• The role spans multiple clients, including a key account role with a leading retail brand, as well as providing strategic digital planning and activation leadership to several large charities and other commercial clients.
• This role requires a strong understanding of how to plan, set up, and monitor digital campaigns, as well as a working understanding of data analysis and insight techniques and a competent level of general marketing and creative processes.
• Along with strong digital technical skills, you will be client-facing and adept at presenting strategic plans and leading campaign reviews.
• You will help develop effective ways of working, managing, motivating, and training Digital Managers and Executives.
• You will be driving strategic growth through media planning, project management, and reporting on paid social campaigns for key client accounts, helping to drive our rapidly growing agency forward.
• Presenting strategic recommendations to clients to help them achieve their long term objectives, whilst also continuing to raise the bar and constructively challenging media plans to drive growth for clients.
• Coordinating and managing campaigns on the above channels, and supporting the team in delivering these. Including the management of budget pacing.
• Leading the set up of tracking for digital campaigns including placing pixels. Running tests to ensure tracking is set up correctly and conversion events are accurately reported.
• Managing relationships with suppliers, tech-providers and partner agencies.

Requirements

• Experience of delivering Paid Social strategy to the highest standard.
• Experience delivering Display and Video campaigns through the Google stack and other partners is desirable.
• Overseeing and working with social media campaigns, so a good understanding of Meta, CAPI & Advantage+ campaigns is desirable.
• Experience with various social platforms (X, LinkedIn, TikTok, Pinterest, Snap) is desirable.
• Deep knowledge of digital platforms; including Platform Business Managers, Google Campaign Manager, and Google Analytics.
• Deep understanding of digital performance to analyse clients’ historic and current activity to inform media recommendations.
• Ability to communicate complex topics with clarity, confidence and conviction to both specialist and non-specialist audiences.
• Highly numerate and able to set and monitor budgets across multiple campaigns.
• Adept at juggling multiple projects for multiple stakeholders.

Preferred

• Experience delivering DR objectives;Experience in upper-funnel brand awareness objectives desirable
• Experience delivering Display and Video campaigns through Google stack and other partners desirable
• Knowledge of Meta, CAPI & Advantage+ campaigns desirable
• Experience with other social platforms including X, LinkedIn, TikTok / Pinterest and Snap desirable
• Deep knowledge of Platform Business Managers, Google Campaign Manager, and Google Analytics desirable
• Strong ability to communicate complex topics with clarity to both specialist and non-specialist audiences
• Highly numerate and able to set and monitor budgets across multiple campaigns

Benefits

• Time to Unwind – 22 days holiday (+ Christmas holiday closure), birthday & mental health day off, holiday buying scheme, flexi-hours and work abroad scheme.
• Hybrid Working – Balance between home and office. (3 days in office) We welcome requests for flexible working arrangements from the commencement of employment.
• Career Growth – A meritocratic approach to progression with quarterly reviews, CPD Platinum accredited training, mentoring and leadership support.
• Health & Wellbeing – Private medical insurance, health cash plan, gym discounts, wellbeing apps Mental Health First Aiders and unlimited free professional counselling.
• Supporting Families – Enhanced parental leave, flexible working and life assurance.
• Giving Back – Paid charity days and sustainability initiatives.
• Perks & Rewards – Retail discounts, long-service trips and an unforgettable team culture.