Responsibilities

• Paid Media & Digital Campaign Management: Lead, manage, and optimise multi-channel digital marketing campaigns across Google Ads (Search, Display, YouTube), TikTok Ads, and Meta (Facebook & Instagram) to drive high-quality leads and maximise ROI.
• Paid Media Strategy Development: Develop and implement the overarching paid media strategy aligned with organisational brand positioning and student recruitment objectives.
• Budget Management: Manage campaign budgets effectively to maximise ROI, cost-efficiency, and overall campaign performance.
• Audience Targeting: Design and execute precise targeting strategies to reach mid-career professionals and senior-level decision-makers across relevant industries.
• Brand Management: Strengthen and maintain consistent brand positioning, messaging, and visual identity across all communication channels and touchpoints.
• Tracking & Attribution Management: Implement and manage campaign tracking, attribution models, and audience segmentation using tools such as CRM, Google Tag Manager, Google Analytics, Meta business manager.
• Market Trends & Innovation: Stay up to date with the latest paid media trends, tools, and best practices to maintain a competitive advantage.

Requirements

• Paid Media Expertise: 3–5+ years of experience managing campaigns across Google Ads, LinkedIn Ads, and Meta platforms
• Strategic & Performance Focus: Proven ability to lead paid marketing initiatives and deliver measurable outcomes such as improved ROI, CPL, and conversions
• Audience Targeting Experience: Experience targeting professional audiences, ideally within education, training, or industry-specific sectors
• Data & Analytical Skills: Strong analytical and reporting capabilities with hands-on experience using Google Analytics, Google Tag Manager, CRM, and Power BI
• Communication & Copywriting: Excellent written and verbal communication skills, with the ability to craft compelling marketing messages
• Project Management: Strong organisational skills with the ability to manage multiple campaigns simultaneously and meet deadlines
• Collaboration: Ability to work independently while effectively collaborating with cross-functional and international teams

Benefits

• 25 days annual leave, plus 8 public holidays
• 1-day extra leave per year of service, up to a maximum of 5 days
• Workplace pension scheme
• Tuition reimbursement for career development courses
• Flexible Benefits: Cycle to Work, Workplace Nursery, Techscheme and much more
• Perks@Work discounts platform, wellbeing centre and much more
• Reward and recognition programme
• £500 award employee referral scheme
• Discretionary annual performance bonus