Responsibilities

• Execute paid media campaigns across TOCA Social's UK and US venues, ensuring campaigns are launched accurately and on time.
• Own campaign management across Meta, TikTok and Google Ads platforms, aligning paid media activity with wider marketing strategy and objectives.
• Monitor campaign performance daily and provide actionable recommendations to improve efficiency, reach, engagement and return on investment.
• Analyse campaign data and produce regular performance reports with clear insights and recommendations.
• Own campaign setup best practices, including audience targeting, campaign structures, naming conventions and optimisation approaches.
• Recommend how monthly media budgets should be allocated across channels, campaigns and markets to maximise performance.
• Partner with the Conversion & Growth Manager to align paid and organic performance, and with the Social & Content Manager to develop and refine creative recommendations based on campaign performance and platform insights.
• Conduct A/B testing across audiences, creative, messaging and campaign structures to drive continual improvement.
• Stay up to date with platform updates, new advertising features and industry best practices, sharing relevant recommendations with the wider marketing team.
• Ensure campaigns are accurately tracked and performance is measured against agreed KPIs.

Requirements

• Minimum 3 years' experience in paid media, preferably within a media or digital marketing agency.
• Strong hands-on experience managing campaigns across: Meta Ads Manager (Facebook & Instagram)
• TikTok Ads Manager
• Google Ads (Search, Performance Max, Display and/or YouTube)
• Strong analytical skills with the ability to interpret campaign data and turn insights into actionable recommendations.
• Experience managing campaign budgets and making informed budget allocation decisions.
• Excellent understanding of audience targeting, campaign structures, bidding strategies and optimisation techniques.
• Highly organised with strong attention to detail.
• Comfortable managing multiple campaigns and priorities across different markets.
• Strong communication skills and confidence presenting performance insights to stakeholders.

Preferred

• Experience working across UK and US markets.
• Familiarity with Google Analytics (GA4), Google Tag Manager and Looker Studio.
• Experience using creative testing frameworks.
• Experience within hospitality, leisure, entertainment or consumer brands.

Benefits

• Competitive holiday allowance
• Complimentary TOCA games!
• Huge discounts on our F&B
• Free meal whilst on shift
• Local retail & hospitality discounts!
• Teammate Assistance Programme with access to free counselling sessions
• Potential for future opportunities within our growing brand!