Paid Media Manager

Croydon, UK (Remote)

Salary Not AvailableSenior LevelPermanent

Posted 6 weeks ago

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Job Summary

Own paid media across 60 plus clinics, coordinating multi-brand campaigns for lead quality, conversion and ROI while staying ahead of platform shifts and testing cycles.

  • Growth Infrastructure: Set up tracking, attribution, dashboards, and optimization across Meta, YouTube, Google Ads, and TikTok.
  • Demand/Conversion: Improve lead quality, CRO, landing pages, and ongoing A/B testing programs.
  • Performance Reporting: Manage agency partners, budgets, forecasts, and strategic recommendations.

Job Description

Responsibilities
  • Drive patient acquisition and growth across more than 60 clinics through effective paid media strategies
  • Identify opportunities to improve lead quality, increase conversion rates and maximise return on marketing investment
  • Support local and national growth initiatives through data-driven performance marketing
  • Own the paid media strategy across Meta, YouTube, Google Ads and TikTok
  • Work closely with agency partners to optimise campaign performance and ensure delivery against agreed objectives
  • Stay ahead of platform developments, industry trends and emerging opportunities to maintain a competitive advantage
  • Monitor performance closely and make timely recommendations to improve results
  • Lead ongoing testing programmes across audiences, creative, messaging and campaign structure
  • Analyse campaign and website performance data to identify opportunities for growth and efficiency
  • Ensure accurate tracking, reporting and attribution across all paid media activity
  • Advise on creative strategy and content requirements to improve campaign performance
  • Work with internal teams and agency partners to optimise landing pages, conversion funnels and user journeys
  • Use insights and testing to continuously improve lead generation and conversion outcomes
  • Provide clear performance reporting and actionable recommendations to stakeholders
  • Translate data into strategic insights that support business growth and marketing decision-making
  • Manage budgets, forecasts and performance targets across multiple brands and locations
Dental Beauty Partners logo

Dental Beauty Partners

Welcome to Dental Beauty We are passionate about our work, we believe dentistry is both a science and an art. Our goal is clinical perfection and we will do everything we can to achieve this every-time.We are proud to provide all our patients with a unique and unrivaled patient experience, to ensure you feel comfortable and actually enjoy your dental visit.We pride ourselves on maintaining a contemporary clinical ethos, we focus on preventative dentistry and protecting your natural teeth for as long as possible.Our dentists are ethical, highly skilled, and believe in continually learning the latest clinical techniques to ensure the very highest standard patient-centred treatments, can be offered at all times.

Founded in 2019
Greater London, England, GBR
237 employees (5 in marketing)

Recent Ads

www.dentalbeautyimplants.co.uk
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Traffic Signals

Monthly Visitors
3.8K
Monthly Google Ads Budget
$885
Traffic Source Mix
Search
52.5%
Direct
34.8%
Referral
7.1%
Social
4.3%
Paid
1.1%

Headcount Trend

Current headcount: ~237

Marketing Team

Marketing Team Size
5 (2% of company)
Marketing Roles Posted (Last 30 Days)
1