Paid Media Executive

Liverpool, UK (Hybrid)

£25K/yr – £28K/yrMid LevelFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end paid media execution across Meta and Google, balancing budgets, testing, and performance signals; focus on audience development, creative testing, and rapid issue resolution.

Own campaign delivery and optimization across Meta Ads and Google Ads, including budget pacing and multi-client ownership.
Translate performance data into monthly insights and recommendations through clear reporting and collaboration with the creative team on messaging and testing.
Stay ahead of platform updates and industry trends to drive continuous improvements in targeting, measurement, and experimentation.

Job Description

Building, launching and managing campaigns across Meta Ads and Google Ads.
Monitoring daily and weekly campaign performance, identifying opportunities and resolving issues quickly.
Managing budgets across multiple client accounts and monitoring campaign pacing.
Writing ad copy and collaborating with our creative team on concepts, messaging and testing.
Carrying out keyword research, search term analysis and negative keyword management.
Supporting conversion tracking checks and ensuring campaign data is accurate.
Producing monthly performance reports and providing meaningful insights and recommendations.
Assisting with campaign testing, audience development and performance optimisation.
Keeping up to date with platform updates, new features and industry developments.

Hands-on experience managing live paid media campaigns, either within an agency or in-house.
Working knowledge of Meta Ads Manager, including campaign setup, audience targeting and creative testing.
Working knowledge of Google Ads, particularly Search campaigns.
Strong analytical skills and attention to detail.
Experience managing budgets and monitoring campaign performance.
Excellent written and verbal communication skills.
A genuine passion for performance marketing and continuous learning.
An interest in both the creative and analytical sides of advertising.
Familiarity with Google Analytics 4, Google Tag Manager or Looker Studio.
Experience managing multiple client accounts simultaneously.

Experience with Performance Max, Demand Gen or Shopping campaigns.
Familiarity with Google Analytics 4, Google Tag Manager or Looker Studio.
Google or Meta certifications.

Salary of £25,000 to £28,000, depending on experience.
35-hour working week.
Hybrid working.
One-to-one mentoring from experienced performance marketers.
Real ownership of client accounts from an early stage.
Exposure to both the strategic and creative sides of paid media.
Clear career progression within a growing performance team.
Ongoing training and professional development.
28 days holiday, including bank holidays, plus additional leave with length of service.
Company pension.

Passion.

Grown from my kitchen table in 1999, Passion now occupies 3 floors in City Road Cardiff. We're a Sexy Shop that has been featured on BBC One, MTV and in all major newspapers and magazines over the years. You can visit our shop either online or in-person.

Cardiff, Wales, GBR

37 employees (10 in marketing)

www.passiononline.co.uk