Paid Media Account Director at Croud | Shrewsbury, Shropshire, UK | £46K/yr – £54K/yr

Croud

Paid Media Account Director

Shrewsbury, Shropshire, UK (Hybrid)

£46K/yr – £54K/yrDirector/ExecutiveFull time

Posted 4 weeks ago

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Job Summary

Lead multi-channel strategy and high-value account growth while owning data-driven, platform-aware modernization that ties creative to commercial outcomes.

Strategic Architecture & Commercial Growth: own cross-channel roadmaps, forecasting, and upsell opportunities with high-value clients.
Technical Innovation & Quality Control: set data-first strategies, scalable bidding structures, and QA standards to reduce risk and improve performance.
Operational Leadership & Team Culture: align priorities, develop talent, and implement systems that protect margin and increase cadence across the team.

Job Description

1. Strategic Architecture & Commercial Growth
- Account Leadership: Lead the strategic planning process for high-value, complex accounts. Ensure all roadmap initiatives actively shape and improve the client's commercial outcomes.
- Cross-Channel Excellence: Architect cohesive, multi-discipline media strategies. Create blueprints for cross-channel integration that seamlessly connect Paid Search, Social, and in some cases other digital channels.
- Commercial Expansion: Proactively identify, pitch, and lead cross-departmental growth opportunities (upsells/cross-sells) to enhance long-term client partnerships and agency revenue.
- Accurately Forecast: Be able to accurately produce forecasts across your client set ensuring we model the impact of market trends, seasonality, and the implementation of tactical initiatives confidently.
2. Technical Innovation & Quality Control
- Technical Troubleshooting & Strategy: Navigate high-level technical barriers to client growth. Architect technical data strategies that solve for privacy-related data gaps (e.g., cookie depreciation, iOS shifts).
- Bidding & Campaign Structure: Set the vision for how the client set structures that work for maximum scale.
- Automation Leadership: Contribute directly to the agency’s internal automation adoption driving a "tech-first" culture across your team.
- Risk & QA Management: Manage commercial risk across the client set by defining and enforcing rigorous, system-level Quality Assurance (QA) standards.
3. Creative Strategy & Industry Influence
- Creative-Led Performance: Set the standard for creative strategy and media integration within the department. Confidently present creative-led performance strategies as well as rooting your recommendations in data.
- Platform Partnerships: Influence platform partners (e.g., Google, Meta) at a senior management level. Ensure the department maintains "Best in Class" agency status and secures early access to critical betas.
- Channel Development: Identify long-term commercial opportunities in emerging channels and lead the agency through major industry shifts.
4. Operational Leadership & Team Culture
- Workload & Prioritisation: Manage competing priorities across departments. Protect your team’s focus and capacity by confidently pushing back on low-value, non-strategic work requests.
- Career Development: Manage the career progression of a diverse team of SAMs, Managers, and Executives. Handle conflict effectively and drive a positive, inclusive, and high-performance culture.
- Systems & Efficiency: Design and implement team-wide systems for operational efficiency, ensuring that the entire pod is focused on high-impact, commercially viable tasks.
- Internal Margin Management: Have oversight of internal budgets that contribute to the overall profitability of your client set.
- Internal Stakeholder Management: Maintain complete, real-time visibility over all account activities to provide immediate, accurate updates to internal teams.

Croud

3.6 Glassdoor

We're an independent global media, creative, and data agency helping our clients make their next best move.We help brands unlock growth with a Return on Intelligence - applying innovative intelligence across brand strategy, integrated media, social, creative, and data. In a world where agility is essential and not all returns are created equal, we bring transparency, speed, and incrementality-focused measurement to fuel growth and unlock true value.Founded in 2011 with the mission to reinvent the agency model, we combine 600+ in-house digital experts with a global, on-demand network of 2,900 marketing specialists. This agile, scalable model gives us more time to really understand our clients’ businesses, and deliver truly incremental growth.Croud has recently acquired Vert Digital, an Atlanta-based digital marketing agency, and Metageni, an analytics specialist, having previously acquired leading social-first agency Born Social, Croud Luxe (formerly VERB Brands), and impakt Advisors.Croud is proud to partner with leading global brands including Audible, IWG, Frasers Group, Nespresso, and Prime Video, alongside Born Social’s impressive client list which includes Ford, Barclays and Diageo (Guinness).Contact the team at partnerships@croud.com for a chat, to set up an intro or any other further information.We are always looking for the very best talent, so if you're interested in working for Croud please check out careers.croud.com

Founded in 2011

London, England, GBR

741 employees (305 in marketing)

croud.com

67% recommend to a friend

66% CEO approval