Paid Marketing Specialist

Eastleigh, City of Southampton, UK (Hybrid)

£30K/yr – £40K/yrSenior Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and optimize paid media programs across Google, Microsoft, and Meta; drive performance against volume, revenue, and CPO while developing full-funnel strategies and cross-team collaboration.

Lead day-to-day PPC performance and testing
Develop paid social strategy aligned with business objectives
Collaborate on attribution, web analytics, and reporting

Job Description

Responsibilities

* Manage the day-to-day performance of paid media accounts
* Own performance against volume, revenue, and cost-per-order (CPO) targets
* Plan, build, and optimise campaigns across: * Google Ads (Search, Display, YouTube) * Microsoft Ads (Bing) * Meta (Facebook & Instagram)
* Develop and implement a paid social strategy aligned with business objectives
* Create and execute full-funnel campaign strategies (upper, mid, and lower funnel)
* Continuously optimise accounts to improve: * CTR * Quality Score * Conversion Rate * CPA / CPO
* Execute A/B, split, and multivariate testing across: * Bidding strategies * Ad copy and creative * Account and campaign structure
* Conduct ongoing competitor analysis to identify opportunities and threats
* Identify and launch new campaigns, ad groups, and keyword opportunities
* Provide strategic recommendations on: * Account structure * Targeting * Bidding strategies * Budget allocation

Requirements

Minimum 3 years’ experience in a PPC / Paid Media role
Proven hands-on experience managing: * Google Ads * Microsoft Ads (Bing) * Meta Ads (Facebook & Instagram) * Experience managing large budgets and high-volume eCommerce accounts
Strong understanding of attribution models and performance measurement
Confident using analytics and reporting tools from Google, Microsoft, and Meta
Google Ads certification (essential)
Data-driven decision-maker with strong analytical skills
Self-motivated, proactive, and results-focused
Eligible to travel within Europe (valid passport required)

Preferred

Desirable Skills
Experience with Google Looker Studio (Data Studio)
Google Analytics certification
Microsoft Ads (Bing) certification
Recognised marketing qualifications
Bachelor’s degree in Marketing or a related field
Amazon Seller or Marketplace advertising experience

Benefits

Employee Benefits
Competitive pension scheme
25 days annual leave plus bank holidays
Free onsite parking
Employee benefits and discount scheme
Employee Assistance Programme
Cycle to work scheme
Gym membership
Company phone
Benefits: * Cycle to work scheme * Free parking * Gym membership

Eflorist

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009

Bristol, England, GBR

31 employees (4 in marketing)

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