Responsibilities

• Own the strategy, planning, and delivery of paid content activity across creators, influencers, publishers, podcasts, and editorial partnerships.
• Identify and develop partnerships with trusted voices and platforms that strengthen Lovehoney’s brand authority and reach new audiences.
• Manage campaigns end-to-end, from briefing and partner selection through to execution, optimisation, and performance analysis.
• Build and maintain strong relationships with partners across different commercial models, ensuring investment delivers measurable impact.
• Work closely with PR, Brand, Creative, and Commercial teams to ensure paid content supports wider brand strategy and business objectives.
• Use data, insights, AI tools, and emerging trends to improve campaign effectiveness, reporting, and ways of working.

Requirements

• Strong experience in influencer marketing, content partnerships, paid content, or digital brand marketing within a fast-moving consumer or ecommerce environment.
• Proven ability to build creator, publisher, or editorial partnerships that deliver measurable commercial results.
• Strong commercial and analytical skills, with the ability to evaluate campaign performance and optimise investment decisions.
• Excellent creative judgement, with the ability to develop authentic content strategies that resonate with target audiences.
• Strong stakeholder management skills, with experience collaborating across PR, Brand, Creative, and Commercial teams.
• Genuine curiosity and a proactive mindset, with a passion for storytelling, culture, and the evolving creator economy.
• Openness to using AI tools, GPTs, and automation to improve campaign planning, research, reporting, and efficiency.

Benefits

• A competitive salary that values your skills and expertise, because we know you deserve it.
• Secure your financial future with a comprehensive pension scheme, so you can enjoy peace of mind knowing you are taken care of.
• Keep your mind and body in top shape with a health cash plan and gym discounts, with £15 a month towards the gym of your choice.
• Treat yourself and your loved ones with our generous staff discounts and be rewarded for your hard work with our fantastic annual bonus scheme.
• Work with a company that cares about your well-being and success and join our supportive and dynamic team.
• Stay secure at work and at home with a complimentary 1Password Family account. All Lovehoney Group employees can invite up to five family members to join, offering your household a safe and simple way to manage passwords and sensitive information safely and easily.