Responsibilities

• Create content ideas for TikTok, Instagram Reels, YouTube Shorts and other social platforms.
• Spot UK and global food trends before they peak.
• Research viral food products, ingredients, diets, wellness claims and consumer behaviour.
• Turn complex nutrition topics into simple, engaging and evidence-based content.
• Create hooks, scripts, talking points and content angles for short-form videos.
• Debunk nutrition myths in a relatable, non-judgemental way.
• Support recipe development, ingredient education and product-related content.
• Work closely with creators, editors, designers, marketing and product teams.
• Review content to make sure it is nutritionally accurate and still platform-relevant.
• Take part in shoots, taste tests, voiceovers or on-camera content when needed.

Requirements

• You have education or strong background in Nutrition, Dietetics, Public Health Nutrition or a related field — this is a must-have.
• You genuinely love food, healthy lifestyle, ingredients and nutrition. We’re looking for a real foodie, not just a social media person.
• You naturally follow food trends, check ingredients, notice new supermarket products and question viral wellness claims.
• You understand TikTok, Instagram Reels, YouTube Shorts and online food culture.
• You can explain nutrition in a way that feels simple, human and fun — not clinical or boring.
• You understand the UK food, retail and wellness landscape.
• You’re comfortable creating content or appearing in social videos.
• You can balance credibility with entertainment.

Preferred

• Copywriting or scriptwriting experience.
• Understanding of creator economy and influencer marketing.
• Knowledge of SEO, social analytics or audience engagement.
• Experience with recipe development, food styling or culinary content.
• Experience with Canva, CapCut, Adobe Creative Suite or similar tools.

Benefits

• A chance to shape the social media voice of a fast-growing food and wellness brand.
• Real ownership over content ideas, educational formats and storytelling.
• Space to experiment with new formats and test what works.
• Close collaboration with content, marketing, product, creative and brand teams.
• Products and a mission you can actually believe in — better food choices, clean ingredients and modern nutrition.
• Great team, that you will meet up in our London office (hybrid mode), discount on Vilgain products and much more!