Meta Ads Creative Strategist at Butter & Crust | London, UK | £30K/yr – £40K/yr

Butter & Crust

Meta Ads Creative Strategist

London, UK (Hybrid)

£30K/yr – £40K/yrMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own the creative engine for paid social by turning founder and customer content into scalable, testable ad concepts across formats and hooks.

Creative variety: rapidly translate ideas into multiple testable ad variations using AI-assisted workflows.
Asset library: build reusable hooks, testimonials and product claims to shorten future ideation and testing cycles.
Performance alignment: partner with the media buyer to interpret data, reduce fatigue, and decide next creative bets.

Job Description

Responsibilities

Editing short-form Meta ads from founder footage, product clips, customer content and UGC-style material
Creating simple, effective static ads, carousels and product-led creatives
Writing and testing hooks, headlines, captions, overlays and ad copy
Turning customer reviews, testimonials and product benefits into strong ad concepts
Thinking in paid social angles: first order offer, bakery run, before 9am delivery, weekend ritual, customer proof, subscription reassurance and reasons to buy
Repurposing existing assets into multiple hooks, openings, formats and iterations
Creating variations from winning ads rather than constantly starting from scratch
Using tools like Claude, ChatGPT, Higgsfield, Runway, Midjourney, Kling, Magnific, Photoshop AI, Canva and CapCut to move faster and create more variations
Building AI-assisted workflows for concepting, storyboarding, scripting, image generation, video generation and creative testing
Planning small content shoots, shot lists and founder/customer content prompts when needed

Requirements

MUST HAVE: Made paid social creative for Meta, ideally for ecommerce, DTC, food, hospitality, local delivery or subscription brands
Understanding how creative affects CTR, CPA, CAC, conversion and creative fatigue
Editing short-form ads quickly and cleanly
Writing simple, natural hooks that feel human rather than over-polished
Creating statics in Canva, Figma, Photoshop or similar
Understanding why people buy, not just what looks good
Using performance data to shape creative decisions
Taking one idea and turning it into multiple testable ad variations
Working in fast-moving, high-output environments

Preferred

Strong taste in food, home, mornings, lifestyle or local London content
Examples of ads you made that actually ran in paid social accounts
Confidence explaining the hook, angle, test and next iteration behind an ad
Confident use of generative AI tools, especially for ad concepts, image-to-video, product scenes, storyboards and rapid creative variations
Comfortable taking a rough idea and turning it into five strong ad concepts quickly
A genuine love of very good bread and pastries

Benefits

Frontier AI Max plans and credits to support your AI-assisted output
A free weekly Butter & Crust subscription

Butter & Crust

🚴 Great Weekends Delivered🥐 Fresh & local breakfast goods🧑🍳 From oven to your doorstep in hours📍 Available in London"Butter & Crust delivers some of London’s best sourdough loaves and artisanal goods." - Delicious Magazine

Founded in 2020

London, England, GBR

16 employees (1 in marketing)

butterandcrust.com