Media and Marketing Operations Lead

London, UK (Hybrid)

£68K/yr – £76K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end media leadership and execution loop for upper-funnel and cross-channel investments, translating data into investable plans and moving parts into a cohesive, agency-aligned workflow.

  • Lead a small media analytics team to turn data into clear, actionable investment decisions across planning, forecasting, and reporting.
  • Orchestrate MMM/attribution and cross-channel measurement to shape budgeting, pacing, and optimization with senior leadership.
  • Align planning, creative delivery, and agency partnerships to ensure timely, transparent ROI, risk visibility, and rapid course corrections.

Job Description

Lead a media function with strong leadership, governance, and cross-functional impact across planning, measurement, and optimization.

  • Lead and develop a team of 2 analysts, creating a high-accountability, high-autonomy culture with clear priorities, strong coaching, and a high quality bar.
  • Own media budget planning across key upper-funnel channels including TV, VOD / online video, Audio, OOH, partnerships, and selected brand-supporting media activity.
  • Partner with Finance on forecasting and planning processes, ensuring strong budget discipline, accurate planning, clear assumptions, and timely visibility into risks and trade-offs.
  • Own investment tracking, performance reporting, and ROI / incrementality readouts for your channels, helping build the broader UK story of how media investments are performing together.
  • Lead MMM, GeoMMM, attribution, and other measurement inputs for your channels, translating findings into practical planning rhythms, optimization opportunities, and clear investment recommendations.
  • Build and maintain clear channel performance reporting that helps senior stakeholders understand media effectiveness, efficiency, reach, attribution, and areas for improvement.
  • Develop investment recommendations in close partnership with media agencies and internal stakeholders, with final budget decisions made alongside senior leadership.
  • Own media agency relationships from an operational and commercial perspective, including ways of working, follow-through, reporting quality, and investment discipline.
  • Act as the operational bridge between media planning and creative delivery, ensuring creative requirements for media channels are identified early, scoped clearly, and aligned with the Head of Creative and Production Operations.
  • Strengthen cross-channel planning across Brand, CRM, Promotions, Finance, and other stakeholders so media decisions are better integrated and amplification opportunities are surfaced earlier.
  • Proven people management experience, including coaching and developing junior analytical or operational talent, while maintaining hands-on excellence.
  • Strong experience in media operations, marketing operations, investment planning, media strategy support, or a similar analytical marketing leadership role.
  • Experience owning or heavily influencing budgets, forecasting, reporting, and investment decision-making across paid media or upper-funnel channels.
  • Strong analytical skills and commercial judgment, with the ability to turn data into clear recommendations and practical action.
  • Experience with MMM, incrementality, attribution, media measurement, or comparable channel evaluation frameworks.
  • Experience managing agency relationships and holding partners to a high bar on reporting, execution, and commercial rigor.
  • Strong understanding of UK and Ireland media channels.
  • Comfort working in a fast-paced environment with frequent change, competing priorities, and evolving business needs.
  • A calm, steady leadership style, with the ability to bring structure to complexity and make sound decisions with incomplete information.
  • Ideally, a mix of in-house / brand-side and agency experience.
  • Ideally, a mix of in-house / brand-side and agency experience.
  • Experience in retail, ecommerce, home, or other high-volume consumer categories is a plus.
  • Experience building AI-enabled workflows for reporting, planning, insight generation, or operational efficiency is a plus.
  • Experience contributing to broader media narrative-setting or investment storytelling for senior leadership is a plus.
  • Experience operating in a high-growth or highly iterative marketing environment is a plus.
  • Full health benefits available (Medical, Dental, Vision) for eligible employees.
  • Global Traveler Health Insurance through GeoBlue.
  • 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
  • Automatic enrollment into Life Insurance (at no cost to employee).
  • Company matched Pension Plan.
  • Tuition Reimbursement.
  • Personalized financial planning through LearnLux.
  • Wayfair Employee Discount.
  • Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.
  • Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
  • Exclusive access to thousands of perks & discounts through BenefitHub.
  • “Cycle to Work” Commuter Benefits.
  • Gym/Fitness Discounts
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Wayfair

Wayfair is the destination for all things home: helping everyone, anywhere create their feeling of home. From expert customer service, to the development of tools that make the shopping process easier, to carrying one of the widest and deepest selections of items for every space, style, and budget, Wayfair gives everyone the power to create spaces that are just right for them.

Founded in 2002
Boston, Massachusetts, USA
12K employees (1,013 in marketing)

Traffic Signals

Monthly Visitors
109.8K
Traffic Source Mix
Search
32.2%
Direct
42.1%
Referral
22.3%
Social
2.6%
Paid
0.5%

Headcount Trend

Current headcount: ~12.3K

Marketing Team

Marketing Team Size
711 (6% of company)
Median Career Experience
7 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
5

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