Responsibilities

• Set the agency's media planning and buying approach and ensure it is consistently applied across all client accounts.
• Lead strategic media thinking on pitches and brief
• Act as the senior lead on media plans, ensuring every plan is delivers against our client’s objectives.
• Champion media innovation; new formats, attribution approaches, addressable opportunities and emerging channels, and translate these into recommendations for our clients.
• Manage the media and senior client relationship at marketing director / head of marketing level on key accounts
• Lead annual planning conversations and media-led commercial reviews.
• Be the escalation point for any significant client issue or commercial dispute relating to media.
• Identify and convert organic growth opportunities within the existing client base.
• Own the agency's relationships with key media owners.
• Lead negotiation of significant trading deals and sponsorship contracts, working with the Commercial Director to maximise deal output.

Requirements

• 8+ years' UK media agency experience, with a strong planning and buying background across a variety of media channels.
• Demonstrable experience leading a significant client at a senior level.
• Track record of negotiating directly with senior media owner contacts and securing measurable trading value.
• Comfortable interpreting and contributing to commercial contracts
• Fluent across the main industry currencies and tools: BARB, TGI, IPA TouchPoints, Nielsen AdIntel, Caria & Mediaocean.
• Strong working knowledge of attribution approaches across linear, AdSmart, VOD and digital.

Preferred

• Experience in regulated sectors - gambling, financial services, alcohol or similar -strongly preferred.