Responsibilities

• Act as the key liaison between the client's UK office, HQ, and agencies — ensuring seamless communication and strategic alignment across all campaign activity
• Lead regular client meetings to review campaign goals, performance data, and feedback — presenting clearly and confidently to senior stakeholders
• Provide timely reports on campaign progress and budget utilisation, making complex data accessible and actionable
• Build long-term client relationships and proactively identify new opportunities to deliver value
• Analyse target audience behaviour and media consumption patterns to inform channel and messaging strategy
• Conduct competitor and category trend research to keep LG UK's campaigns sharp and contextually relevant
• Leverage tools including Google Analytics, Magento, and other data platforms to generate actionable insight
• Develop media strategies that balance brand awareness objectives with conversion and ecommerce performance goals
• Recommend optimal channel mixes and campaign timing based on business objectives and audience insight
• Integrate market, consumer, and platform trends into strategic proposals — with a strong working knowledge of the UK media landscape

Requirements

• Proven experience planning and executing end-to-end paid media campaigns across digital channels — including Google Ads (YouTube, PMax, GDN, Shopping, Demand Gen), Meta, Programmatic, SA360, Retail Media, and CM360
• Track record of managing D2C media campaigns for brand-owned online stores, with measurable improvements in ROAS, traffic, and conversion performance
• Strong understanding of the UK media landscape and how to apply audience and competitor insight to media strategy
• Experience acting as a senior client liaison — managing expectations, leading performance reviews, and presenting to senior stakeholders with clarity and confidence
• Demonstrated ability to build long-term client relationships and identify strategic opportunities beyond the immediate brief
• Proficiency with Google Analytics, Magento, and data visualisation tools — able to combine multiple data sources into clear, decision-ready insight
• Strong working knowledge of Excel and data visualisation for budget tracking, performance reporting, and variance analysis
• Ability to translate complex performance data into straightforward strategic recommendations
• Experience managing multi-channel media budgets, including allocation decisions, real-time optimisation, variance forecasting, and detailed spend reporting to clients
• Confident handling vendor invoicing and payment processes with accuracy and clear communication

Preferred

• Advanced use of Gen AI tools relevant to campaign management and media planning — including tools that support insight generation, performance analysis, reporting automation, brief writing, and workflow optimisation
• Experience building personal AI-assisted workflows that improve efficiency and the quality of campaign reporting and analysis
• Ability to guide others on responsible and effective use of AI tools within a campaign and media context