Analyst, Strategy & Activation
Kepler Group
London, UK (Hybrid)
In-houseFull-timeIntern/new grad
2 hrs ago
MBV51-26 - Marketing Officer (B2B and Apprenticeships)
Staffordshire, UK (On-site)
£33K/yr – £38K/yrMid LevelFull time
Posted 2 months ago
Job Summary
Own and coordinate multi-channel B2B and apprenticeship marketing plans, aligning campaigns, content, and insights to drive employer engagement, recruit potential apprentices, and continually improve media performance.
- Campaign ownership: end-to-end B2B/apprenticeship programs across print, digital, social, and third-party platforms.
- Content & literature: schedule and publish targeted materials with stakeholders to support recruitment goals.
- Insight & reporting: regular performance reviews and market intelligence to steer future activity.
Job Description
- Work with colleagues in Employer Engagement to create and own B2B and apprenticeship marketing campaign plans which drive traffic to the University website through multi-channels e.g. print, digital, external third party platforms, social activity or paid.
- Develop specific B2B and apprenticeship marketing campaigns, including marketing to employers and raising awareness amongst potential apprentices.
- Create monthly B2B and apprenticeship recruitment marketing reports and quarterly reports that review activity and outline future activity for postgraduate recruitment, whilst monitoring and analysing all media and digital activity to maximise efficiencie
- Own B2B and apprenticeship specific literature and content plans, ensuring content is produced on the right platform at the right time by working with stakeholders to ensure these plans meet the needs of the Academic Schools.
- Work with teams across Marketing and Recruitment, in conjunction with the Marketing Managers, to ensure that web, social media, Customer Relationship Management and outreach activity are tailored to the specific needs of B2B and apprenticeship prospects
- Work with Market Insight and Planning and Business Intelligence teams to provide relevant market intelligence and data for both new course proposals and to advise on current portfolios.
University of Staffordshire Business Engagement
At Staffordshire University, we do more than just teach about the world of business and commercial enterprise. We also use our expertise and leading-edge facilities to deliver real benefits to organisations across the country. Get in touch today. https://linktr.ee/staffsunibeFrom initiating knowledge transfers and work-based learning programmes, to developing innovation projects we can help all sorts of businesses to grow and succeed.At Staffs Uni, you’re connected to the world and everything in it. We’re the Connected University. #ProudToBeStaffs
Salaries
Posted range
£33K/yr – £38K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
543.9K
Monthly Google Ads Budget
$1.3K
Traffic Source Mix
Search
16.2%
Direct
37.6%
Referral
34%
Social
4%
Paid
5.8%
Headcount Trend
Current headcount: ~4
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MBV51-26 - Marketing Officer (B2B and Apprenticeships)
University of Staffordshire Business Engagement · Staffordshire, UK · On-site
