MBV51-26 - Marketing Officer (B2B and Apprenticeships) at University of Staffordshire Business Engagement | Staffordshire, UK | £33K/yr – £38K/yr

University of Staffordshire Business Engagement

MBV51-26 - Marketing Officer (B2B and Apprenticeships)

Staffordshire, UK (On-site)

£33K/yr – £38K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own and coordinate multi-channel B2B and apprenticeship marketing plans, aligning campaigns, content, and insights to drive employer engagement, recruit potential apprentices, and continually improve media performance.

Campaign ownership: end-to-end B2B/apprenticeship programs across print, digital, social, and third-party platforms.
Content & literature: schedule and publish targeted materials with stakeholders to support recruitment goals.
Insight & reporting: regular performance reviews and market intelligence to steer future activity.

Job Description

Work with colleagues in Employer Engagement to create and own B2B and apprenticeship marketing campaign plans which drive traffic to the University website through multi-channels e.g. print, digital, external third party platforms, social activity or paid.
Develop specific B2B and apprenticeship marketing campaigns, including marketing to employers and raising awareness amongst potential apprentices.
Create monthly B2B and apprenticeship recruitment marketing reports and quarterly reports that review activity and outline future activity for postgraduate recruitment, whilst monitoring and analysing all media and digital activity to maximise efficiencie
Own B2B and apprenticeship specific literature and content plans, ensuring content is produced on the right platform at the right time by working with stakeholders to ensure these plans meet the needs of the Academic Schools.
Work with teams across Marketing and Recruitment, in conjunction with the Marketing Managers, to ensure that web, social media, Customer Relationship Management and outreach activity are tailored to the specific needs of B2B and apprenticeship prospects
Work with Market Insight and Planning and Business Intelligence teams to provide relevant market intelligence and data for both new course proposals and to advise on current portfolios.

University of Staffordshire Business Engagement

At Staffordshire University, we do more than just teach about the world of business and commercial enterprise. We also use our expertise and leading-edge facilities to deliver real benefits to organisations across the country. Get in touch today. https://linktr.ee/staffsunibeFrom initiating knowledge transfers and work-based learning programmes, to developing innovation projects we can help all sorts of businesses to grow and succeed.At Staffs Uni, you’re connected to the world and everything in it. We’re the Connected University. #ProudToBeStaffs

Founded in 1992

Stoke-On-Trent, England, GBR

4 employees

www.staffs.ac.uk/business-services