Marketing Web Platform & Analytics Senior Analyst

City of London, Lambeth, UK (Hybrid)

Salary Not AvailableSenior Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own the intersection of AI driven web optimization and experimentation, turning data, prompts, and AI agents into measurable improvements in journeys, conversion, and engagement.

  • AI & Analytics: Translate business needs into AI prompts, decision rules, and agent workflows that support performance reporting and insight generation.
  • Experimentation & Personalization: Design, configure, and run A/B tests and personalized experiences with UX and marketing to drive meaningful outcomes.
  • Measurement & Dashboards: Build dashboards and reports that turn web data into actionable insights for cross‑functional teams.

Job Description

Responsibilities

  • Support day‑to‑day website operations, including processing tickets for content, layout, and configuration updates while ensuring adherence to standards, processes, and QA requirements.
  • Coordinate website changes across UX, marketing, and technology teams to deliver a consistent, high‑quality experience across pages, journeys, and audiences.
  • Design, configure, and support AI‑powered agents that enable performance reporting, insight generation, audience and content recommendations, and optimization support.
  • Translate business needs into clear AI logic, prompts, workflows, and decision rules, and document agent inputs, outputs, and behaviors.
  • Design and support A/B testing and personalization experiments, partnering with UX and marketing teams to define hypotheses, success metrics, and test plans.
  • Measure experiment results and communicate insights, outcomes, and recommendations clearly to stakeholders
  • Analyze digital performance across web and related channels to identify trends and improvement opportunities.
  • Build and maintain dashboards and reports that transform data into actionable insights.
  • Support audience segmentation using behavioral, intent, and engagement signals to improve targeting and experiences.
  • Identify opportunities to improve user journeys, conversion, and engagement through data and experimentation.

Requirements

  • Minimum 3 years of related experience
  • Bachelor’s degree preferred or equivalent experience

Nice to Have

  • Background in digital marketing, web analytics, or digital operations, with a strong analytical and data driven mindset.
  • Understanding digital experience fundamentals such as funnels, journeys, conversion, experimentation, and personalization.
  • Ability to think in logic and workflows (if/then rules, decision trees, automation concepts) rather than heavy coding.
  • Interest in AI enabled tools and experience with analytics, reporting, experimentation, or low code/no code platforms.
  • Strong communication skills to translate insights and technical concepts for non-technical stakeholders.

Benefits

  • Competitive compensation, including base pay and annual incentive
  • Comprehensive health and life insurance and well-being benefits
  • Pension
  • Paid Time Off and Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
  • DTCC offers a flexible/hybrid model of 3 days onsite and 2 days remote (Onsite Tuesdays, Wednesdays and a third day of your choosing)