Responsibilities

• Turn client briefs into clear, commercially grounded marketing strategies aligned to their objectives.
• Conduct market research to build clear context and unearth insight that informs strategy.
• Build and maintain a deep understanding of each client's business, customers, and industry.
• Define audiences, behaviours, and motivations.
• Conduct customer journey mapping, ICP Development, and buyer persona creation.
• Develop messaging and positioning frameworks to inform content and campaigns.
• Produce written content to support the activation of the strategies you create.
• Work closely with account, creative, and performance teams for strategy development and activation alignment.
• Develop strategies spanning Account Based Marketing (ABM), Go-to-Market (GTM), Content, Creative Campaigns and Demand Generation.

Requirements

• Proven experience in marketing strategy, ideally agency-side.
• Strong understanding of Account Based Marketing (ABM), Go-to-Market (GTM) planning, messaging and positioning, and demand generation.
• Confidence presenting strategies to clients and holding your own in the room.
• Ability to translate a brief into a structured, actionable strategy.
• Clear understanding of the buyer journey and marketing’s role in influencing it.
• Sharp commercial thinking and ability to tie strategies back to revenue.
• Strong written and verbal communication skills.

Preferred

• A strategic thinker who challenges a brief rather than just accepting it.
• A genuine interest in marketing and strategy, with a habit of keeping up with current thinking and theory and applying it in real work.
• Someone who thrives working across a varied portfolio of clients and industries.

Benefits

• Casual dress
• On-site parking
• Sick pay