Creative Strategist at Social Paradigm Group | UK

Creative Strategist

UK (Remote)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

Job Summary

Own the intersection of strategy and creative for paid social, turning data, goals, and audience insights into high-performing concepts across Meta, TikTok and emerging platforms.

Own creative ideation, briefs, and ad copy that align brand voice with performance goals across campaigns.
Translate performance data and audience insight into actionable creative direction and testable angles.
Collaborate with Growth Strategists and designers to maintain high standards and ensure briefs move through the pipeline on time.

Job Description

Creative strategy, ideation and briefing
Lead creative ideation and concept development for paid social campaigns across Meta, TikTok, and emerging platforms
Write clear, detailed, high-standard creative briefs that designers and editors can execute without ambiguity
Translate performance data, client goals, and audience insights into creative direction that drives results
Continuously generate, test, and iterate on new angles, hooks, formats, and concepts
Work within the group's creative briefing workflow, ensuring briefs move through the pipeline on time and to standard
Ad copy and creative development
Write and refine ad copy including hooks, primary text, and headlines aligned to platform best practices
Support creative iteration by developing new angles from winning concepts
Ensure creative output aligns with brand voice while remaining performance-led
Contribute to email marketing strategy and creative, including campaigns and automations
Write or brief performance-led email copy and creative direction in line with wider marketing plans
Research and insights
Conduct ongoing creative and competitor research to inform ideation
Stay up to date with platform trends, ad formats, and creative best practices
Feed insights back into the wider creative team to raise the standard across the group
Collaboration and quality control
Work closely with Growth Strategists to align creative strategy with account goals and performance feedback
Collaborate with designers and contractors to ensure creative briefs are executed to a high standard
Operate to the group's creative and reporting standards, maintaining consistency across every client you work on
Own quality control on your creative output — nothing goes out that doesn't meet the Social Paradigm Group standard

Social Paradigm Group

Formed from the merger of two of the UK's leading D2C agencies, SPG combines paid social, creative and email with proprietary technology built to drive performance at every stage of growth.

Founded in 2026

socialparadigmgroup.com