Responsibilities

• Plan and execute offline user acquisition campaigns through street promotions, booth setups, office building outreach, campus/community marketing, and other ground promotion activities to achieve phased user growth targets.
• Manage and operate user communities, develop activation strategies, guide new users to place their first order or open the app, and improve new user conversion rates.
• Recruit, train, schedule, and manage part-time staff to ensure efficient and organized operation of the field promotion team.
• Develop campaign schedules and execution plans, track user acquisition data, conduct performance reviews, and continuously optimize campaign effectiveness.
• Monitor customer acquisition cost, allocate budgets and resources efficiently, and continuously identify cost-effective acquisition channels.
• Handle unexpected situations during events (such as venue changes, weather issues, or temporary staff shortages), quickly develop backup plans, and ensure smooth campaign execution.

Requirements

• Experience in offline promotion, field marketing, or user growth operations, with familiarity across the full execution process of ground promotion campaigns; experience in overall planning and execution is preferred.
• Strong data sensitivity and the ability to independently analyze acquisition metrics and use data insights to optimize campaigns.
• Proficient in spreadsheet tools such as Excel, WPS, or Google Sheets, with the ability to independently create schedules, part-time staff management sheets, and data reports.
• Experience managing part-time teams, including recruitment, attendance tracking, and performance management.
• Strong information-gathering skills, with the ability to identify new channels and partnership opportunities, as well as strong resource integration and negotiation abilities.
• Strong execution skills, able to work under pressure and adapt to flexible fieldwork schedules; experience in food delivery, local services, or internet platform industries is a plus.

Preferred

• Experience in food delivery, local services, or internet platform industries is a plus.

Benefits

• Global work environment: Since it was first launched in the UK in 2016, HungryPanda has quickly become the leader of Chinese food delivery platform in the UK, and has expanded to France, New Zealand, the United States, Australia, Canada and other countries. It has set up operation departments in 10 countries.
• Learning opportunities: HungryPanda has a complete training system. Panda Academy has launched professional training courses and advanced training for various business departments to help you understand the work of business departments, master basic skills faster, and improve your own abilities; Line Manager has one-to-one communication and counseling.
• Good working environment: Flat organization, more efficient communication; highly educated background team, doctoral team of top overseas universities; promotion opportunities every year; regular departmental team building opportunities.