Responsibilities

• Develop and execute comprehensive marketing strategies to promote Proms & Beyond’s collections and events
• Manage all social media accounts, including content creation, scheduling, and engagement across platforms such as Instagram, Facebook, and TikTok
• Coordinate and oversee public relations activities to enhance brand visibility within the local community and industry
• Organise promotional campaigns, collaborations, and influencer partnerships to expand reach
• Monitor analytics to assess campaign performance and adjust strategies accordingly
• Maintain consistent brand messaging across all channels, ensuring alignment with company values and objectives
• Build strong relationships with media outlets, vendors, and community partners to foster favourable publicity
• Create compelling press releases, media kits, and promotional materials that resonate with target audiences

Requirements

• Marketing: 2 years (required)
• Proven experience in social media management with a strong understanding of platform algorithms and best practices
• Excellent communication skills, both written and verbal, with an ability to craft engaging narratives
• Strong organisational skills with the ability to manage multiple projects simultaneously under tight deadlines
• Knowledge of public relations strategies and experience in managing media relationships
• Creative mindset with an eye for visual aesthetics and branding consistency
• Ability to analyse data insights to inform marketing decisions
• Passionate about fashion, events, or related industries with a keen interest in staying current on trends
• Work Location: In person
• On-site