Marketing and Social Media Officer at Healthcare Management Trust | Swansea, UK

Healthcare Management Trust

Marketing and Social Media Officer

Swansea, UK (Hybrid)

Salary Not AvailableMid Level2+ years expContract

Posted 4 weeks ago

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Job Summary

Own social media and digital presence for HMT Hospitals, turning patient stories into campaigns while coordinating with hospital teams to launch services and keep WordPress sites fresh.

Social strategy and paid campaigns: plan, run, measure, and report across hospital networks.
Content engine: produce written, graphic, and video assets for digital and print channels, plus site updates.
Stakeholder collaboration: gather stories with hospital teams and work with consultants, ambassadors, and influencers to expand reach.

Job Description

Responsibilities

Develop and deliver social media strategies across HMT Hospitals
Plan and manage paid social media campaigns, monitoring performance and reporting on analytics
Create engaging written, graphic and video content for digital and print channels
Update and maintain HMT hospital websites using WordPress
Work with hospital teams to gather stories, news and patient-focused content
Support the launch and promotion of new hospital services and specialisms
Build relationships with consultants, ambassadors and influencers to extend campaign reach
Assist with media relations, campaigns and marketing communications activity

Healthcare Management Trust

The Healthcare Management Trust (HMT) is a registered charity that has been delivering not-for-profit health and social care across England and Wales since 1985. As one of the UK's few remaining independent charitable hospital and care home operators, HMT exists to provide high-quality, compassionate care without commercial profit as the driving force.HMT operates two independent private hospitals: Sancta Maria Hospital in Swansea and St Hugh's Hospital in Grimsby. Both provide planned surgical care across a range of specialisms, with all surpluses reinvested into improving services.Our growing portfolio of care homes includes Coloma Court in West Wickham, Marie Louise House in Romsey, Norden House, and the St Quentin group of homes in Newcastle-under-Lyme, acquired in 2024. Across these sites, HMT provides residential, nursing, and dementia care for older people, with a commitment to dignity, continuity of care, and a home-like environment.Beyond our own sites, HMT supports other charities in the social care sector who collectively operate a further 340 social care beds.HMT is also an active funder of dementia research, working in partnership with charities and academic institutions on both pure and applied research. Our aim is to ensure that research translates into direct improvements in care for people living with dementia and their families.We are regulated by the Care Quality Commission (CQC) in England and Healthcare Inspectorate Wales (HIW), and are proud members of the National Care Forum.Registered Charity No. 292880

Founded in 1985

London, England, GBR

86 employees

hmt-uk.org