Responsibilities

• Plan, create, schedule and publish engaging content across Myshon's social channels (LinkedIn, Facebook, TikTok and Instagram), tailored to each platform and audience
• Produce short-form video, graphics and written posts that showcase Myshon's TH and SEA+ services, available units, and positive tenant outcomes, always within safeguarding and consent requirements
• Grow followers, reach and engagement, building Myshon's profile among referral partners and across the supported housing sector
• Monitor channels daily, responding promptly to comments, messages and enquiries, and routing referral leads to the referrals team
• Maintain a content calendar aligned to live availability, campaigns and sector events
• Design and produce local marketing collateral - flyers, leaflets, partner packs, one-pagers and email campaigns - promoting available units and the TH/SEA+ models
• Coordinate targeted local marketing drops and digital campaigns in priority regions to drive referrals against current voids
• Maintain brand consistency across all materials and channels, and keep website and service/availability information current
• Build and maintain a library of case studies, testimonials and reviews, obtaining appropriate consent
• Proactively identify, contact and build relationships with referral partners across target regions - including local authority housing options and homelessness teams, supported housing and homelessness providers, care providers, and substance misuse, mental health and offender services

Requirements

• Demonstrable experience in a social media, digital marketing, marketing assistant or comparable role, with a portfolio of content across LinkedIn, Facebook, TikTok and/or Instagram
• Experience creating short-form video and graphic content using tools such as Canva, CapCut, Adobe Creative Suite or similar
• A confident, credible communicator, able to build relationships and engage partners face-to-face, by phone and online
• Experience organising or attending events, or undertaking outreach and engagement activity

Preferred

• Experience in housing, supported housing, social care, the charity sector or a related field
• Understanding of the referral landscape - local authorities, commissioners, and supported housing/homelessness providers
• Experience with CRM systems and email marketing platforms
• Full UK driving licence and access to a vehicle, given the travel and field-based element of the role

Benefits

• Salary: £27,000 – £30,000 per annum, dependent on experience
• KPI / referral-linked performance bonus
• Travel and mileage allowance for partner visits, events and forums
• Workplace pension and standard annual leave entitlement
• Hybrid working: Leeds office base with limited home working
• Benefits: * Company pension * Life insurance * On-site parking * Referral programme * Sick pay